Agence GEO & GSO – Generative Engine Optimisation
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    GEO / GSO Agency MAKE YOUR BRAND VISIBLE ON GENERATIVE IA!

    • Perplexity
    • Mistral
    • Gemini
    • Deepseek
    • Claude
    • chatGPT

    GEO helps boost your brand’s visibility in AI.

    Every day, millions of users rely on platforms such as ChatGPT, Perplexity or Gemini to discover brands, compare offers or make purchasing decisions. If you're not optimising your presence there, you're missing out on key opportunities for visibility, recommendation and conversion. What artificial intelligence says about you is already shaping how your prospects perceive you - with or without your intervention.

    Is your brand properly represented?

    Request an audit

    THE CHALLENGES FACING BRANDS IN THE GSO ERA

    Strategy

    Increased risk of brands becoming invisible

    AIs synthesise information and only cite a limited number of sources. Without a GEO (Generative Engine Optimisation) strategy, organic visibility becomes a real challenge.

    > Find out more about our support

    Strategy

    Competition and acquisition costs

    With the evolution of SERPs driven by AI, the cost of customer acquisition is skyrocketing. Only brands optimised for GSO are doing well.

    > Find out more about our support

    Strategy

    Decline in organic traffic

    Clicks from traditional results fall from 18% to 64%. A GEO agency can help you regain control over your visibility in AI-generated responses.

    > Find out more about our support

    Strategy

    Loss of editorial control

    AI reformulates, aggregates and rebroadcasts your message. Without aligning your brand tone with AI systems, there is a real risk that your message will be diluted.

    > Find out more about our support

    Graph ages

    WHY SHOULD GEO BE A PRIORITY?

    TRACK YOUR SHARE OF VOICE IN IA

    Measure when, where and how often your brand is mentioned on LLMs and compare your presence with that of your competitors.

    IDENTIFY THE BLIND SPOTS IN YOUR IA VISIBILITY

    Detect absences, errors or inaccuracies in the results generated by the AI and in the responses formulated by the conversational engines.

    OPTIMISE YOUR MENTIONS ON IA PLATFORMS

    Strengthen your brand presence by improving the way artificial intelligence identifies, describes and recommends you.

    Steps

    READY TO BOOST YOUR VISIBILITY IN LLM?

    Start a presence audit today with our experts to identify your growth levers and optimise your presence in generative AI.

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      OUR GEO SUPPORT IN 5 STEPS

      1.ANALYSIS OF THE ECOSYSTEM AND THE STATE OF THE BRAND

      Evaluate the perception of the brand by AIs and its positioning in relation to competitors, to identify the levers for improving visibility.

      2.SOURCE MAPPING

      Identify and prioritise influential sites, media and sources that shape perceived authority, in order to strengthen presence in strategic spaces.

      3.TECHNICAL AUDIT

      Analyse crawlability, indexability, tagging and technical compliance (robots.txt, sitemap, structured data) to remove technical barriers to visibility.

      4.DEFINING AN IA-COMPATIBLE CONTENT STRATEGY

      Create content that is clear, structured and semantically enriched, making it easier for LLMs to process, quote and distribute.

      5.STRENGTHENING AND MONITORING BRAND AUTHORITY IN LLM

      Develop mentions on reliable sources, strengthen presence in LLM databases and continuously monitor authority signals.

      METHODOLOGY

      Monitor.
      Advanced analysis to measure the impact of your GEO strategy

      To begin with, we audit your visibility on AI engines. We interrogate the interfaces directly (ChatGPT, Perplexity, Google SGE, etc.) to measure your share of voice, the sources cited about you, and your perceived level of authority. The aim: to understand precisely how your brand is (or isn't) represented by AIs.

      OUR MONITORING SOLUTIONS
      Monitoring of mentions

      Go from tracking keywords to tracking mentions. Track your visibility on AI search platforms and see where and how AI mentions your brand.

      Exploring the issues

      Explore the questions millions of users ask AI to target and appear in conversations that are relevant to your brand.

      Voice search

      Monitor your "Search of Voice" (SOV), a key indicator of visibility in responses by artificial intelligence platforms.

      Traffic monitoring

      Track AI traffic in Google Analytics using specific filters for sources such as ChatGPT, Perplexity, etc.

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      Mathieu Pourcher

      Diagnose.
      Advanced analysis to measure the impact of your GEO strategy

      After analysis, we deliver a full report with :
      - Benchmark of your visibility against competitors
      - Analysis of content picked up by LLMs
      - Concrete, prioritised recommendations

      This deliverable will enable you to define an activatable GEO strategy, driven by the right editorial, technical and influencer levers.

      THE GEO AUDIT

      Our role as a specialist GEO agency is to enable you to carry out an in-depth analysis of your presence in generative AI results (conversational engines, assisted search, etc.). This strategic audit will help you identify the obstacles to your visibility and build an action plan (strategic content, technical optimisation, media awareness, etc.) to maximise your overall digital impact.

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      Diagnostiquer

      Optimise.
      Draw up a strategic action plan to address any friction identified

      If you want to go further, you can take advantage of monthly support (on quotation) to :
      - Create and structure "GEO-ready" content
      - Monitor your IA visibility over time
      - Amplify your presence on authority sources
      - Coordinate your SEO and technical efforts to ensure "retrievability" by LLMs

      You'll receive ongoing support to help you anchor your brand in strategic AI responses.

      The content

      Our GEO agency creates and optimises your content to maximise its visibility and the inclusion of your brand in the results generated by AI

      See the types of optimised content
      • Web & blog content optimised for GSO
      • Semantic search strategy & subject mapping
      • AI metadata & structured semantic markup
      • Conversational optimisation of AI content
      • Aligning your brand tone for AI interactions
      The technique

      We implement technical optimisations to improve the discoverability of your content and structure your data for optimum GEO indexing.

      See the areas for technical optimisation
      • Monitoring & adaptation to LLM algorithms
      • Optimisation of taxonomies and semantic entities
      • Semantic markup dedicated to AI
      • Internal linking strategies for GEO indexing
      • Updated exploration & technical indexing
      La media

      We guarantee mentions in recognised media to reinforce your brand authority and visibility in AI-driven algorithms.

      Find out how to strengthen your brand’s authority
      • High-visibility publications and premium articles
      • Targeted media distribution for GEO visibility
      • Digital PR & backlinks from credible media
      • Brand intelligence in AI knowledge graphs
      • Quotations from highly authoritative sources

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      image optimiser

      GSO/GEO FAQ

      Any questions?

      What is GEO or GSO?

      Generative Engine Optimisation (GEO), also known as GSO, refers to all the techniques used to optimise the visibility of a brand, product or content in responses generated by generative AIs such as ChatGPT, Google SGE or Bing Copilot. Unlike traditional SEO, which seeks to position a web page well, GEO aims to be cited directly in an LLM's response. It's a new form of no-click SEO.

      Why has optimisation for generative AI become essential?

      Because generative search engines like SGE or Perplexity reduce the number of clicks: users get the answer directly. If your brand is not mentioned, it becomes invisible. GEO makes it possible to remain present in these new search interfaces. It's a question of brand awareness, reassurance and share of voice in areas where SEO alone is no longer enough.

      Is SEO still useful in the age of the LLM?

      Yes, and more than ever. SEO structures content for the traditional search engines (Google, Bing), while GEO prepares that same content to be interpreted and taken up by LLMs. The former promotes ranking and conversion, the latter guarantees your visibility in the synthetic response. Not doing SEO means not being found. If you don't do GEO, you won 't exist in the IA responses.

      What are the main platforms that use LLMs to generate responses?

      Aujourd’hui, plusieurs moteurs de réponse ou assistants conversationnels reposent sur des modèles de langage (LLM) pour générer des résultats directement synthétisés. Les plus utilisés sont :

      • ChatGPT (OpenAI)
      • Google SGE (Search Generative Experience)
      • Bing Copilot (Microsoft)
      • Perplexity AI
      • Claude (Anthropic)
      • Gemini (anciennement Bard, par Google)

      Ces outils exploitent des corpus ouverts ou semi-ouverts : contenus web crawlés, bases de données publiques, forums, articles de presse… L’optimisation GEO permet d’influencer les sources sur lesquelles ces LLM s’appuient pour formuler leurs réponses.

      How do AI engines evaluate content in order to cite it?

      LLM assesses:
      - Contextual relevance (consistency between question and answer)
      - Clarity and logical structure (headings, short paragraphs, understandable formats)
      - Authority of the source (E-E-A-T: expertise, experience, authority, reliability)
      - Freshness and objectivity of the content
      - Content that is unclear, dated or poorly structured will not be included in an IA answer.

      How can I adapt my content for generative AI?

      Information needs to be broken down into self-contained logical blocks that are easy to extract. Each module should be able to stand alone in a generated response. Use explicit headings (H2, H3), limit long sentences, avoid vague wording and add concrete data. It's an editorial + technical job.

      How do I know if my brand is visible in AI?

      Using tools such as our AI Presence Score, we analyse how your brand is perceived, whether it is cited, in what context, and on which sources. This enables us to measure your real exposure in the responses generated by LLM.

      How long will it take to see concrete results?

      The first signals often appear between 3 and 6 months, depending on the competition, initial SEO maturity and the frequency of LLM updates. GEO is a long-term strategy, but the results are powerful because they are structurally sustainable.

      Which is the best GEO / GSO agency in Paris?

      Several agencies are beginning to specialise in optimisation for generative AI. Ad's up Consulting is one of the pioneering GEO agencies in Paris, with an approach that combines advanced SEO, content structuring, AI visibility analysis, and branding for LLMs. Their GEO expertise is aimed at demanding companies wishing to anticipate the profound transformation of search engines.