Mobile apps
Expand your visibility to boost your performance!
With app promotion campaigns from Google, Facebook and Apple, make your apps visible and increase your downloads!
The mobile app is a formidable weapon when it comes to understanding and retaining your customers. It gives you the means to personalize their user experience and develop a regular connection, so promoting your mobile app is essential to get as many people using it as possible.
App Campaign
Check out Google Ads
Ad's up Consulting can help you develop a strategy for your App Campaigns and implement it so you can show your ads across a large part of the Google network: Google search results, Google Play, YouTube, Gmail, and other apps.
Whether your ultimate goal is to increase your number of downloads, users or purchases, the Google Ads platform's bid policies help you meet your goals.
App promotion campaigns are compatible with both Android and iOS apps.
Apple Search Ads
Show ads in App Store search results
Want to improve the visibility of your iPhone and iPad apps on the App Store? Well, you can with Apple's advertising platform! Show your ads following certain user searches, whether or not they already have your app. With a different audience from Google, the strength of Apple Search Ads lies in the accuracy of its targeting and the exclusivity of its network.
At Ad's up, our consultants are certified Apple Search Ads and will be able to support you with your mobile app promotion needs on this platform.
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Facebook Lead Ads
App promotion campaigns via Facebook Ads
Whether you're branding or performance-oriented, Facebook's mobile app promotion campaigns are proving to be a powerful lever for achieving your goals.
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Target your users by interests, behaviors and life moments and create your own audiences directly from the platform.
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Drive your campaigns for different purposes: downloads, retention, conversions, etc.
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Ensure visibility with Facebook's various services, such as Instagram, Messenger or the Audience Network.
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Enjoy better monitoring and understanding of the user journey and the different KPIs (CPI, ARPU, LTV) by installing the Facebook tracking tool (SDK).
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Target one of the largest audiences on the market with more than 2.2 billion Facebook users worldwide
Measuring and tracking
Discover our in-App tracking solutions
Being able to track the results of mobile acquisition campaigns on separate media platforms is not enough to fully measure your results. Like Google Analytics for websites, you need to implement a dedicated third-party tracking solution to better measure where your users come from and precisely what happens once the mobile app is installed.
Our consultants drive your campaigns by processing post-download data from Third Party solutions such as Appsfyer, Adjust, Kochava or Tune. This deduplication of data gives a more global and realistic view of the cost of downloads but also of acquisitions, so you can build a coherent and efficient global strategy.
Contact usCase studies
Just Eat France accelerates acquisition of new App users via Google Ads
The home delivery company wanted to refocus its acquisition strategy around paid levers like Google Ads and Apple Search Ads, to better capitalize on users who have already downloaded their Android and iOS app. For Just Eat, exploiting Google's ecosystem to widely distribute its advertising messages and benefit from machine learning to reach the customers most likely to order has proven to be very effective.
With a slightly weaker but highly qualified spread - which responds to a specific query - Apple Search Ads allowed them to offer the app to app store visitors using the "search" function by positioning themselves on industry-specific keywords. Ad's up Mobile Experts also work on analyzing synergies and cohort data from different in-app events. This allowed them to understand the user-behaviour after the event and to adapt the strategies of each lever for an optimal digital mix.
Performance and visibility for LIVI's Mobile App strategy
A major player in the E-health market, LIVI makes it easy to connect practitioners and patients. This Swedish brand aims to make access to healthcare easier to relieve congestion in emergency departments and medical practices, but also for people who are geographically remote. Patients can download the app for free and be put in touch with a doctor in a matter of minutes to get a medical diagnosis and an electronic prescription if needed.
The main challenge for LIVI was to gain visibility and reputation among users. Since its launch, the platform has already carried out more than one million consultations in Europe, based in particular on a well-crafted digital strategy, designed by Ad's Up Mobile App Experts. For LIVI, our agency is driving an app promotion strategy based on the main lever apps (Apple Search Ads, App Campaigns) but also on the rest of the media mix to address its service to a new audience (Google Ads, Facebook Ads, Snapchat Ads). In a market that is still in full growth, the agency is working on the synergy between the various levers to be able to refine the audiences in a relevant and meticulous fashion, and offer effective, low intrusion advertisements.