Media purchase/programmatic display RTB
Focus on programmatics which now represents 2/3 of the Display!
Today, with Display's various purchasing techniques you can meet all your advertising objectives, whether that's traffic, performance or visibility. We adjust your strategy according to your media planning (visibility/reputation) or audience planning (finer targeting, performance, returns on investment) goals.
Ad's up's trading desk, a programmatic agency, relies on the DSP DoubleClick Bid Manager to buy programmatics directly, but alsoat real-time auctions. Through Ad-Exchanges, we find the best placement and audiences for you at the best price.
Programmatics now accounts for 2/3 of the display
Advertisers can target specific audiences, specific types of sites, and use banner or video formats in mobile, tablet and computer environments. Ad's up uses Google data, 1st party data, data publisher (2nd party), and data from DMP partners (3d party) to target user profiles that match your core audience.
We analyze the interactions of each point of contact with a global and cross-functional perspective before, during or after the act of purchase,. Ad's up will help you create synergy between search and display levers in line with your business model.
Ad-Exchange et DMP (Data Management Platform)
Ad's up is connected to all marketplaces - open or private - and 3P data through its internal DSP Display & Video 360.
Display shopping methods
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Open Auctions
Hundreds of buyers competing
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Private Auctions
Invitation-only auctions
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Preferred Deals
Fixed price, one-to-one deal
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Programmatic Guaranteed
Deal direct, broadcast in programmatics
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Traditional tag-based
Deal direct, broadcast traditionally
Audience
Targeting
Audiences
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Audience lists
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Customer data (1P)
The data is owned by the advertiser, this may include offline resources (point of sale, email collection etc.) and online resources (e-mail, remarketing list, etc.)
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Publisher data (2P)
The data is owned by the publisher, via its own audience
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Google Data
Google proprietary data, based on signals from Google solutions' users (Chrome navigation, YouTube video viewing, etc.)
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non Google Data (3P)
Data owned by third-party providers (DMP) who use information that is not collected by the advertiser or publisher
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Demographics
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Targeting by age group, gender, etc
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Geo
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Targeting by geographic area, country, city, region, etc
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Days & time
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Targeting by time of day, day of the week, etc
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Content
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Inventory source
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Targeting by inventory source
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Brand safety
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Targeting on sites containing quality and secure content for the advertiser
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Apps and url
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Targeting by web or app
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Keywords
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Contextual Targeting
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Categories
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Targeting by category
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Environment
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Targeting by environment type
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Inventory source
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Targeting by inventory source
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Viewability
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Visibility of creatives by Internet users (minimum 1 second view created on the page)
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Language
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Targeting video
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Targeting locations compatible with creative videos
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Ad Formats
Quality locations
We use a full range of advanced technologies to ensure respectful distribution on quality media
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Active view
Ensure your ads are viewed
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Fraud protection
Ensure your ads are seen by humans
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Content Verification
Ensure your ads are viewed in an appropriate context
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Brand Lift
Measure what your audience thinks of ads
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GRP
Ensure your ads are well received by the target audience
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Cross Device Measurement
Measure cross-device conversion as your ads run
Brand Lift Reports
Which demographic audience generates the most awareness for your brand?
We measure the impact of your actions on your brand image and reputation with Survey.
Our Tools
Organic Search Growth
Do your campaigns encourage people to search for your brand or products?
We analyze the evolution of search activity on Google and YouTube engines for your brand.
Our ToolsCase study
Corsica Ferries unifies its acquisition channels with the full stack GMP
In 2018, Corsica Ferries decided to use Ad's up to redesign the entire digital strategy of their shipping company, with the aim of increasing its reputation but also and above all to be able to understand the ROI of their investments. Display and Video 360 has completely transformed the brand's vision of its business, enabling it to reach consumers on a large scale and generate new customers. The challenge for Corsica Ferries was therefore to perform using a mix of visibility (reputation) and profitability (ROI) in order to maintain its leading position in France and gain market share in other territories.
By carefully allocating their investments through the integration of the Google Marketing Platform and more specifically Google Analytics 360, Search Ads 360 and Display and Video 360, the brand has seen its results soar, with 56.5% of visitors to the site.
Foolproof connectivity for Atlantic
As the French leader in thermal comfort, Atlantic has been established in the heating and boiler market offering innovative and tailor-made solutions for 45 years. In line with the connectivity issues faced by its sector, the brand has developed a mobile app allowing buyers to directly link their product for better monitoring. Atlantic's challenge has been to democratize their app and its ease of use with its customers via a whitepaper designed to show their buyers how to control their products remotely via the app or consult their detailed consumer reports.
As the agency already working on the brand's SEA acquisition campaigns, Atlantic naturally turned to Ad's up's RTB experts to define a specific strategy for increasing the number of downloads of their whitepaper, by running a programmatic campaign using third party data(3P). Ad's up designed Atlantic's RTB strategy around a comprehensive array of advanced tools to ensure that their ads were distributed in quality media. By targeting profiles of Internet users corresponding to their core target, the agency's support allowed them to generate a real synergy between the Search and Display levers, adapted to their business model. The RTB programmatic strategy enabled Atlantic to reach 2,249,266 unique affected individuals and 81.2% of views on its whitepaper. Building on this successful experience, the brand, which is currently working on a new media plan, has already decided to include the programmatic lever in its future acquisition strategy.