Developing your business with web marketing TRAIN WITH A EUROPEAN LEADER IN DIGITAL MARKETING

The course and certification are aimed at professionals who want to improve their skills in implementing a web marketing strategy to develop their company's business. It can be of interest to company directors (VSEs), but also to project leaders wishing to improve their skills in digital marketing.

Have a project to roll out a web marketing strategy for your company and an appetite for digital tools

It is made up as follows 35 hours in total, including 21 hours of E-learning and 14 hours of Masterclasses with our teaching team. 1,250 (€1,500 incl. VAT) / trainee. Up to 100% d% of the cost of the training can be covered by your CPF (for all active people who have paid contributions), by Pôle Emploi (for professional retraining, for example) or by your company's OPCO (for employees).

Develop a digital marketing strategy

Organising the operational application of webmarketing communications

Monitor and evaluate the results of web marketing communications

Yes, the course prepares you for the official certification "Développer son activité avec le webmarketing" registered with France Compétences under the number RS7076 by the certifying body Webmarketing & co'm. Its GFE code is GF21U: Communication, media.

C1. Define the company's web marketing objectives (2h)

• Key data on webmarketing
• Setting SMART objectives
• Define the characteristics of your web marketing target group
• Case studies: defining your positioning and target audience and setting SMART objectives.

C2. Devising the company's web marketing strategy (2 hrs)

• The main acquisition levers
• Setting a budget for your digital marketing strategy
• Choosing the right levers for your context (market, target, budget)
• Case studies: outlining your web marketing strategy and allocating a budget.

C3. Drawing up a webmarketing action plan (5h)

• Actions to be planned using digital levers
• Consider the adaptability of levers to potential visitors with disabilities
• Introduction to email marketing
• Introduction to Google Ads
• Case studies: turn your web marketing strategy into an action plan, link it to a schedule and integrate functions to make content accessible to people with disabilities.

C4. Implement SEO for the website (12 hours)

• Introduction
• The Semantic Audit
• Key factors in technical optimisation
• Submitting and monitoring site indexing
• Content optimisation
• Develop a backlinking strategy
• Set up SEO monitoring
• Case studies: proposing a dedicated SEO action plan.

C5. Implementing communication on social networks (12h)

• Introduction to the social web
• The key stages of a social media strategy
• Selecting the right social networks for your target audience
• Social networks for the general public
• Professional social networks
• Monitor your actions on social networks
• Communicating with influencers
• Case studies: proposing an action plan dedicated to social networks.

C6. Developing a management system (2h)

• Monitoring audience figures and results
• Set up dashboards to monitor web marketing actions
• Matching resources mobilised with results obtained

La formation atteste des compétences nécessaires du professionnel à la mise en place d’une stratégie de webmarketing. Il bénéficiera d’une démarche structurée, d’une communication efficiente, d’une planification des différentes actions, ainsi que d’un suivi et d’une évaluation des opérations réalisées. À l’issue de la formation, le professionnel s’engage à passer lexamen préparant à la certification.

The course is blended, meaning that the formula for attending is a hybrid one. Participants have access to a dematerialised training platform, face-to-face Masterclasses to explore certain concepts in greater depth, as well as exercises and case studies throughout the course.

The Masterclasses are taught by our team of trainers, all Team Leaders working for Ad's up Consulting. Working on all the issues, types and verticals of our customers, our SEA, Social Ads and SEO experts will be keen to share their strategic advice and field experience with you to help your online business grow.

To register for certification, candidates must submit an application form and an up-to-date CV.

At the end of the course, the trainee undertakes to sit the exam leading to certification. A work situation involving the development of a webmarketing strategy, with an oral presentation and the submission of a report. Candidates have 15 days to prepare.

The exam success rate of candidates who have prepared the "Develop your business with webmarketing" certification with our training organisation will be communicated on 31/12/2025.

Les conditions d’examen sont adaptées pour les personnes en situation de handicap. Le référent handicap de Ad’s up Consulting prendra en compte dès l’inscription du candidat sa situation de handicap, si celle-ci est mentionnée. Il sera alors proposé au candidat un entretien afin d’envisager avec lui les aménagements qui pourront être apportés.

Conformément aux articles L.616-1 et R.616-1 du code de la consommation, notre société a mis en place un dispositif de médiation de la consommation. L'entité de médiation retenue est : SAS CNPM - MÉDIATION - CONSOMMATION. En cas de litige, tout consommateur pourra déposer sa réclamation sur le site :

https://www.cnpm-mediation-consommation.eu/

ou par voie postale en écrivant à :
CNPM MÉDIATION CONSOMMATION
27, avenue de la Libération - 42400 SAINT-CHAMOND