A solution dedicated to retailers AUTOMATE YOUR BUSINESS INTELLIGENCE WITH MONITORIZE

Innovate and stay ahead of the competition

With its expertise in supporting retailers, Ad's up has a semi-automated and tailor-made price and commercial monitoring solution to refine its customers' strategic decision-making. Integrated into the Feed360 offer (100% Retail), Monitorize is a fundamental pillar in the understanding of its market, its competitors but also in activation and decision-making.

From pure monitoring to competitive segmentation of your advertising campaigns and dynamic pricing of your products, Monitorize allows you to be one step ahead of your competitors and therefore to be stronger than the environment around you.

Retail is a booming market, which suggests increased competition for each player wishing to make its products available to consumers increasingly solicited by advertising.
Price and promotions are determining factors in a consumer's decision to choose one brand over another for the same product. It is therefore necessary for brands to have the right price positioning at the right time.

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MUCH MORE THAN A MONITORING TOOL

Complete the automation of Max performance campaigns

At a time when shopping campaigns are being automated via Pmax in particular, it is essential to send additional signals to Google's algorithms to better guide the distribution of your products. Indeed, your objectives cannot be the same for competitive products and those that are not.

Monitorize and our Feed360 offer allows you to determine the right price at the right time, but also to classify your products according to their competitiveness

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A valuable tool for your Shopping Ads campaigns

Monitorize also allows you to do dynamic pricing adapted to your constraints (margin, minimum price, etc.). This pricing is not only related to price decreases since sometimes you can be too below the market and therefore an upward repricing can be recommended by our tool.

Monitorize also fits perfectly into our Product Scoring solution in two forms.

1 - The Product Competitiveness Index can be used as a factor integrated into the calculation of product scores.

2 - The competitiveness index can be used as a label to split competitive and non-competitive products.

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The choice of semi-automation

For Monitorize, we chose semi-automation not on the collection which is 100% automatized but on the matching of products.

Carried out during the set-up of the solution, this step is fundamental to get the quintessence of the price and commercial watch. Thus, on the various competitor sites monitored, Monitorize provides proposals for similar products then validated by our teams to determine the exact match of the competitor product.

This choice is assumed because most of the automated solutions on this part generate a considerable number of matching errors. Indeed, the titles, the quantities of competitors are potentially different from yours and automation is not able to detect them.

These errors lead to poor collection, which generates poor decision-making. What requires reprocessing and therefore a waste of time This is what Monitorize avoids

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THE 4 TIMES OF PRICE AND COMMERCIAL MONITORING

SEO benchmark of your competitors

During the set-up phase, we collect your specifications mentioning the competitors you want to monitor and all your products on which you want to monitor. To perfect your competition, the SEO benchmark of your competitors is decisive to identify your most relevant competitors on the products you want to monitor. This benchmark can be used to complete your initial list or modify it by replacing irrelevant competitors with irrelevant competitors.

Setting goals

Ad's up gives you access to its proprietary interface custom-configured in relation to your specifications. Access is nominative and fully secure. This set-up includes monitoring all defined competitors and products to follow. The interface is composed of several tabs allowing you to have different views on the monitoring carried out: Dashboard, Products, Catalog, Alerts and Reporting.

Account monitoring and analysis

Updated several times a day, Monitorize gives you access to real-time data on price changes, promotion, stock of competing products matches with your products. All price variations and comparisons are listed in the "Products" tab to directly distinguish the products on which you are more or less expensive than the competition and also your overall competitiveness index In addition, each competitor movement noted by the tool is listed in the "Alerts" tab These alerts can, on request, be sent automatically by email.

Remarketing

The reporting tab allows you to perform an analysis in 1 click on the date page chosen by the user and thus allow you to draw conclusions about the global strategies of your competitors, to understand the performance evolutions of your products but also to make decisions in accordance with the results observed over this period. With its media expertise, Ad's up can, on request, provide you with finer analyses linking the media performance of products and the evolution of price competitiveness.

MONITORIZE FOR YOUR SHOPPING CAMPAIGNS

Competitiveness Index

The competitiveness of a product is a fundamental KPI for setting budget or TROAS objectives on that product. Indeed, the automation of shopping campaigns implies a loss of control in the management of the distribution of your products. It is therefore necessary to provide Google's algorithms with additional signals to optimize this management.

The labeling of your products: Competitive / Non-competitive allows you to adjust the objectives set on these products.

Product Scoring

Beyond monitoring, Monitorize is above all a product data collection tool. How can this data be taken advantage of?

By integrating this information into our Product Scoring solution, we add an additional criterion in the calculation of product scores and therefore a new element differentiating the potential of each of your products.

This combination of solutions makes it possible to combine competitiveness with product performance.