So'Ads, Expand engagement on social networks

Commitment

Our Social Ads agency supports you in the development of your community

One of the major interests to develop on social networks is to be able to enter into conversation with your communities. That's why So'Ads, an expert Social Ads agency, develops engagement-oriented strategies. By identifying the most engaged or likely audiences and the most innovative formats, it allows you to generate a strong and lasting commitment around your brand.

Creating engagement and conversation on Facebook

Facebook is the best social platform for initiating and maintaining conversation between communities. Thanks to our teams of certified Facebook specialists, So'Ads helps you define the strategy which will generate the most engagement with and therefore loyalty to your brand.

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Moving from engagement to conversion

So'Ads capitalises on your communities' engagement to convert them into buyers by using campaign formats which focus on performance, like Dynamic Ads or Mobile app installs.

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Create engagement on Twitter Ads

So'Ads advises you on engagement on Twitter Ads by identifying the most receptive audiences (Event, TV, Hashtag targeting), and the most powerful formats (Conversational card, Flock to unlock, Moment).

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Audience creation

The choice of audience largely determines the effectiveness of your campaigns. We use various upstream tools, like Facebook Audience Insight, to explore areas of interest and better qualify your targets. We subsequently enrich the audience pool by creating similar audiences and remarketing, which improves the performance of all your advertising campaigns.

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Target a professional audience on LinkedIn Ads

Our LinkedIn Ads agency allows you to have a list of highly qualified professionals that can be targeted precisely according to the company, the nature of the position or the industry.

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Targeting a highly engaged audience

Besides reaching a young, engaged audience, Snapchat is a network which allows both interesting segmentation by category and a targeting system based on similar audiences and people who have engaged with your previous snaps.

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Branding

Improving your brand's visibility

Performance and conversion

Generating leads and conversions

Case studies

Le Bon Coin
+ 50% download of the App
Logo Le Bon Coin

A Social Ads 360 strategy for the leboncoin Employment Executives application!

Following the acquisition of the Kudoz mobile app, renamed leboncoin Employment Executives, Leboncoin wanted to be accompanied on rebranding and mobile performance strategy on social networks, for their new application.

To address their problem of generations of applications and application installations, Leboncoin called on So'Ads to help them articulate a successful marketing mix strategy.

Orchestrating a social media device (Instagram Ads, Facebook Ads, Twitter Ads, Linkedin Ads), combined with mobile acquisition levers (Search, Display, YouTube Ads, Apple Search Ads), So'Ads also accompanied them on the creative part of their visuals, as well as their commercials.

With their new mobile app promotion strategy, Leboncoin has already generated more than 200,000 app downloads since the partnership began.

B&B
-20% on CPA
Logo B&B

Increase audience engagement with Facebook Ads!

An essential lever for travel and tourism advertisers, Facebook inspires and reaches Internet users in the planning phase of their next vacation.

It is on the basis of this observation that B-B Hotels calls on So'Ads, in order to be accompanied in the development and implementation of a successful SMA strategy, dedicated to the specifics of the social network.

Their aim is both to increase their notoriety, but above all to increase the number of hotel room reservations, thanks in particular to the many targeting options available, including the "Trip Consideration".

Thanks to the work done on audiences similar to people who have visited specific hotel pages, Facebook Ads enables the hotel chain to achieve a precise and effective marketing push strategy, with already more than 1.8 million people affected.

LIVI
-60% cost per conversion
Logo LIVI

Diversify your marketing mix for performance, thanks to Snapchat

LIVI, a medical teleconsultation solution, aims to offer, through its application, simpler and more convenient access to care in France. Wanting to strengthen their social media acquisition strategy, they called on So'Ads to support them in the development of their marketing mix via Snapchat.

Leverage particularly ROIste, the addition of Snapchat to LIVI's Social Media strategy, has enabled So'Ads to respond to their problem of visibility and acquisition of new qualified users, while generating costs per conversion 60% cheaper than the average of other levers.