Branding Commitment Performance and conversion

Branding

Our Social Ads agency improves the visibility of your brand

The visibility of your brand is essential to attract new customers, So'Ads, Social Ads Expert Agency, helps you develop an innovative multichannel strategy combining the impact of video, the effectiveness of mobile advertising and the influence of social networks.

FACEBOOK ADS

So'Ads advises you on the best techniques to improve your brand's visibility on Facebook. We work predominantly on optimizing the coverage rates of your ads by qualifying your targets effectively on this network.

INSTAGRAM ADS

Instagram is an ideal social platform for making yourself known. Returns in terms of brand recall are particularly positive where So'Ads uses Photo, Video and Stories formats. We make all our knowledge available to you to implement these different formats and guide you on the tools that will give you the best results.

TWITTER ADS

Twitter gives you access to a huge target market of higher professionals who are mobile and influential. With First View format, you can be sure you'll be visible from your first tweet. With sponsored trends, you'll have the opportunity to create a national buzz.

SNAPCHAT ADS

One of Snapchat's biggest strengths is its ability to offer innovative products. So'Ads advises you on the innovative formats to adopt: Snap ads, but also sponsored Geofilters and sponsored Lenses.

MOBILE MARKETING

Facebook has 29 million mobile app users in France. 'Mobile First' has become our motto here at So'Ads. That's why we favour advertising formats such as Canvas, which load full-screen instantly on mobiles.

VIDEO

Video is now the preferred format of internet users. It is part of a digital strategy which is known to be effective. So'Ads has expert knowledge of Facebook's whole video ecosystem: 360 Video, Immersive Vertical Format, Live Video and Auto-Play Video.

INFLUENCER STRATEGIES

So'Ads is the privileged partner of companies looking for the best micro, middle and macro influencers in their sector.

Commitment

Create vital brand loyalty

Performance and conversion

Generate leads and conversions

Case studies

+ 50% download of the App

A Social Ads 360 strategy for the leboncoin Employment Executives application!

Following the acquisition of the Kudoz mobile app, renamed leboncoin Employment Executives, Leboncoin wanted support with their rebranding and mobile performance strategy on social networks, for their new app.

To address their problem of generations of apps and app installations, Leboncoin asked So'Ads to help them form a successful marketing mix strategy.

Creating a social media device (Instagram Ads, Facebook Ads, Twitter Ads, Linkedin Ads), combined with mobile acquisition levers (Search, Display, YouTube Ads, Apple Search Ads), So'Ads also supported them with the creative part of their visuals, as well as their ad message.

With their new mobile app promotion strategy, Leboncoin has already generated more than 200,000 app downloads since the partnership began.

-20% on the CPA

Increase audience engagement with Facebook Ads!

An essential lever for travel and tourism advertisers, Facebook inspires and reaches Internet users in the planning phase of their next vacation.

This is why B-B Hotels used So'Ads, for support with the development and implementation of a successful SMA strategy, dedicated to the specifics of the social network.

Their aim was both to increase their reputation, but above all to increase the number of hotel room reservations using the many targeting options available, including "Trip Consideration".

With the work done on similar audiences of people who have visited specific hotel pages, Facebook Ads enables the hotel chain to achieve a precise and effective marketing push strategy that has already reached more than 1.8 million people.

-60% cost per conversion

Diversify your marketing mix for performance, with Snapchat

LIVI, a medical teleconsultation solution, aims to offer simpler and more convenient access to healthcare in France via its app. Wanting to strengthen their social media acquisition strategy, they asked So'Ads to support them in the development of their marketing mix via Snapchat.

Adding Snapchat to LIVI's Social Media strategy, a particularly high leverage option, has enabled So'Ads to respond to their problem of visibility and acquisition of new qualified users, while generating costs per conversion 60% cheaper than the average of other levers.