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    Developing your business with web marketing TRAIN WITH A EUROPEAN LEADER IN DIGITAL MARKETING

    Expand your business with comprehensive web marketing training!

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    La certification a été délivrée au titre de la catégorie d’action suivante : Actions de formation.

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    A STATE-RECOGNISED TRAINING PROGRAMME LEADING TO CERTIFICATION, WHICH CAN BE FINANCED UP TO 100% BY YOUR CPF.

    Take advantage of the most advanced training on the market to accelerate your online business! A complete 35-hour training course taught by our experts, combining E-learning and Masterclasses to give you greater autonomy and enable you to master the most powerful growth levers for your business: SEA, SEO and Social Ads.

    I'd like to find out more

    Professional training for professionals

    Grow your business with digital marketing!

    Drawing on the business talents of Ad's up Consulting, we put this expertise at your disposal to help you grow your online business.

    • 35 hours of E-learning and Masterclass training to develop the growth of your online business
    • Led by the industry experts at Ad’s up Consulting
    • A complete course to understand, practice and become autonomous in SEA, SEO and Social Ads
    • 17 modules and dozens of practical exercises
    • Recognised training leading to certification and eligible for CPF funding
    • 100% sur-tailored support from our teaching team until you graduate

      Logo CPF Logo Qualiopi Logo France Competences
      Steps

      LEARN ABOUT DIGITAL MARKETING FROM
      EXPERTS WHOSE JOB IT (REALLY) IS

      Strategy

      Duration of the course

      Short, intensive format: 35 hours, including 21 hours of e-learning and 14 hours of Masterclasses with our teaching team.

      Strategy

      Funding and Certification

      1,250 excl. tax (€1,500 incl. VAT) / trainee. The training can be financed up to 100% via the CPF. Our certification course is delivered by a recognised and accredited organisation.

      Strategy

      Teaching resources

      Digital course led by Ad's up Consulting experts. The e-learning platform brings together courses, case studies and Masterclasses to help you progress independently.

      Strategy

      Target audience

      For professionals wishing to improve their skills in the levers of web marketing, with a view to developing the growth of their online business.

      Steps

      I'M FINANCING MY TRAINING WITH MY CPF

      The CPF is a government scheme designed for anyone who has ever worked. It is an individual account in which there is a "kitty" for financing training courses. If this kitty is not enough to pay for all the training, you can top it up.

      This professional training course, because of its certifying nature, can be paid for by the CPF. Any action that does not fall within the scope of article L6313-1 of the French Labour Code is not eligible.

      Sign up in 4 steps

      1

      Register at

      Fill in the contact form (no obligation) to be contacted by our teaching team.

      2

      Let's talk together

      You will receive an email with a pre-requisite questionnaire to help us build your project.

      3

      Validate your financing

      Once your registration has been validated, we will help you to find the most suitable financing solution.

      4

      Welcome and enjoy your training!

      That's it, all the paperwork is done, you're ready to start your training and prepare for your diploma!

      GROW YOUR BUSINESS WITH UNIQUE WEBMARKETING TRAINING!

      A team of expert trainers

      Maxime A.
      Maxime A.
      SEA Consultant at Ad’s up consulting

      Responsible for module 1 :
      The basics of digital marketing

      5 years’ experience

      Among our clients :
      Tui, Amorino, OVH, Garmin

      Thomas B-L.
      Thomas B-L.
      SEO Consultant at Ad’s up consulting

      Responsible for module 2 :
      The basics of SEO

      7 years’ experience

      Among our clients :
      Meetic, Étam, Meilleuxtaux, Groupama

      Déborah G.
      Déborah G.
      Head of Social Ads – 10 years’ experience

      Responsible for module 3 :
      Develop a social media strategy

      3 years' experience

      Among our clients :
      FDJ, Groupe Seb, Epicery, Adecco

      Illustration Leader Marketing Digital

      Gain training with a leader in digital marketing

      Our trainers are all experts in their respective fields at Ad’s up Consulting, a digital performance consultancy. They work with advertisers across all sectors on a daily basis to address their digital acquisition challenges and have a thorough understanding of the specific requirements for boosting the visibility of your (future) online business.

      Illustration formation certifiante

      Benefit from a recognised training programme leading to certification

      When you choose Campus, you choose a Qualiopi-certified training organisation that is recognised by the French government and can offer you up to 100% reimbursement through the CPF. Our "Develop your business with webmarketing" certification is registered with France Compétences under number RS7076. Details of the courses are available below in the FAQ.

      Illustration business autonome

      Become autonomous to grow your online business

      We offer you a complete 35-hour programme to help you understand, practise and become autonomous in SEA, SEO and Social Ads. After the 21 hours of e-learning courses, the 14 hours of Masterclass sessions will give you the opportunity to interact with the trainers and ask them your questions live. Far from being an academic course, the 17 modules are punctuated by dozens of practical exercises to ensure you pass the final exam.

      Answers to your questions about digital marketing training

      Who is this course aimed at?

      The course and certification are aimed at professionals who want to improve their skills in implementing a web marketing strategy to develop their company's business. It can be of interest to company directors (VSEs), but also to project leaders wishing to improve their skills in digital marketing.

      What are the entry requirements for the CPF Digital Marketing course?

      Have a project to roll out a web marketing strategy for your company and an appetite for digital tools

      How does the training work and how much does it cost?

      It is made up as follows 35 hours in total, including 21 hours of E-learning and 14 hours of Masterclasses with our teaching team. 1,250 (€1,500 incl. VAT) / trainee. Up to 100% d% of the cost of the training can be covered by your CPF (for all active people who have paid contributions), by Pôle Emploi (for professional retraining, for example) or by your company's OPCO (for employees).

      What are the objectives of the training course?

      Develop a digital marketing strategy

      Organising the operational application of webmarketing communications

      Monitor and evaluate the results of web marketing communications

      Is this CPF Digital Marketing course recognised by the state?

      Yes, the course prepares you for the official certification "Développer son activité avec le webmarketing" registered with France Compétences under the number RS7076 by the certifying body Webmarketing & co'm. Its GFE code is GF21U: Communication, media.

      What does the training programme involve?

      C1. Define the company's web marketing objectives (2h)

      • Key data on webmarketing
      • Setting SMART objectives
      • Define the characteristics of your web marketing target group
      • Case studies: defining your positioning and target audience and setting SMART objectives.

      C2. Devising the company's web marketing strategy (2 hrs)

      • The main acquisition levers
      • Setting a budget for your digital marketing strategy
      • Choosing the right levers for your context (market, target, budget)
      • Case studies: outlining your web marketing strategy and allocating a budget.

      C3. Drawing up a webmarketing action plan (5h)

      • Actions to be planned using digital levers
      • Consider the adaptability of levers to potential visitors with disabilities
      • Introduction to email marketing
      • Introduction to Google Ads
      • Case studies: turn your web marketing strategy into an action plan, link it to a schedule and integrate functions to make content accessible to people with disabilities.

      C4. Implement SEO for the website (12 hours)

      • Introduction
      • The Semantic Audit
      • Key factors in technical optimisation
      • Submitting and monitoring site indexing
      • Content optimisation
      • Develop a backlinking strategy
      • Set up SEO monitoring
      • Case studies: proposing a dedicated SEO action plan.

      C5. Implementing communication on social networks (12h)

      • Introduction to the social web
      • The key stages of a social media strategy
      • Selecting the right social networks for your target audience
      • Social networks for the general public
      • Professional social networks
      • Monitor your actions on social networks
      • Communicating with influencers
      • Case studies: proposing an action plan dedicated to social networks.

      C6. Developing a management system (2h)

      • Monitoring audience figures and results
      • Set up dashboards to monitor web marketing actions
      • Matching resources mobilised with results obtained
      • Case studies: setting up performance indicators.

      What skills will participants have acquired by the end of the course?

      The course provides the necessary skills for the professional to implement a web marketing strategy. They will benefit from a structured approach, efficient communication, planning of the various actions, as well as monitoring and evaluation of the operations carried out. On completion of the course, the professional undertakes to sit the exam leading to certification.

      What teaching resources are available to me?

      The course is blended, meaning that the formula for attending is a hybrid one. Participants have access to a dematerialised training platform, face-to-face Masterclasses to explore certain concepts in greater depth, as well as exercises and case studies throughout the course.

      Who are the instructors on the CPF Digital Marketing course?

      The Masterclasses are taught by our team of trainers, all Team Leaders working for Ad's up Consulting. Working on all the issues, types and verticals of our customers, our SEA, Social Ads and SEO experts will be keen to share their strategic advice and field experience with you to help your online business grow.

      What is the application process for the CPF Digital Marketing course you offer?

      To register for certification, candidates must submit an application form and an up-to-date CV.

      What are the assessment procedures?

      At the end of the course, the trainee undertakes to sit the exam leading to certification. A work situation involving the development of a webmarketing strategy, with an oral presentation and the submission of a report. Candidates have 15 days to prepare.

      What is the success rate of your CPF digital marketing training course?

      The exam success rate of candidates who have prepared the "Develop your business with webmarketing" certification with our training organisation will be communicated on 31/12/2025.

      I have a disability

      Exam conditions are adapted for people with disabilities The Ad's up Consulting disability advisor will take into account the candidate's disability, if any, at the time of registration. The candidate will then be offered an interview to discuss any adjustments that could be made.

      What should you do in the event of a dispute?

      In accordance with Articles L.616-1 and R.616-1 of the French Consumer Code, our company has set up a consumer mediation system. The mediation body chosen is: SAS CNPM - MÉDIATION - CONSOMMATION. In the event of a dispute, any consumer may lodge a complaint on the website :

      https://www.cnpm-mediation-consommation.eu/

      or by post by writing to
      CNPM MÉDIATION CONSOMMATION
      27, avenue de la Libération - 42400 SAINT-CHAMOND - FRANCE

      Are you an employee?

      Would you like to train yourself or your team in the levers of digital marketing?

      Appointment in the Company section

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