Who is our GEO training course aimed at?
Designed to anticipate changes in search technology, our GEO (Generative Engine Optimisation) training course is aimed at marketing and communications directors, digital strategy managers and brand managers who wish to ensure their brand’s visibility on new AI-powered search engines (ChatGPT, Perplexity, Gemini).
It is also ideal for decision-makers (CMOs, CEOs) and innovation managers keen to understand how generative artificial intelligence is redefining the rules of online brand awareness.
No advanced technical knowledge of AI is required. The aim of this training is to teach you how to position your brand as a leading source for large language models (LLMs), by mastering the levers of technical ‘retrievability’ and authority (PR, external mentions) in order to maximise the number of times your brand is cited in AI-generated responses.
Prerequisites:
- Have a basic understanding of SEO or digital marketing
- Understand the basics of a website and its content.
- To have an overview (even if only partial) of the SEO/PR activities already carried out.
- No advanced technical knowledge is required (concepts and tools will be explained during the training).
The target audience:
- Marketing and communications directors.
- Managers responsible for digital or multi-channel strategy.
- Brand directors and brand managers.
- C-level executives involved in the visibility strategy (CMO, CEO, etc.).
- Managers responsible for innovation or digital transformation.
Learning objectives:
- Understanding the challenges and specific features of Generative Search Optimisation (GEO).
- Identify the differences and similarities between SEO and GEO.
- Understanding the importance of implementing a GEO strategy that combines technical expertise with brand awareness.
- Discover the key technical factors (crawlability, indexability, retrievability).
- Understanding the role of external mentions and PR in raising visibility among LLMs.
- Discover the tools available for monitoring brand presence and authority in AI and LLM search engines.
Target skills and competencies:
- Ability to detect the presence of a brand in generative results.
- Ability to identify key authoritative sources and optimise them (SEO + PR).
- Understanding visibility and authority indicators in large language models.
- To be able to understand the importance of incorporating GEO as a strategic pillar of digital marketing.
Professional training that can be funded by the OPCO
What is the OPCO and how can I find out about yours?
OPérateurs de COmpétences (OPCOs) are state-approved bodies responsible for funding apprenticeships and supporting companies in the vocational training of their employees.
There are currently 11 OPCOs, each dedicated to a particular sector of activity. There are three ways you can find out which skills operator you belong to. If your company is already a member of an OPCO, go to the cfadock website. You can find your OPCO using your SIRET. Not yet a member of your OPCO? Find your OPCO using the table provided by the Ministry of Labour. You will need your Collective Agreement Identifier (IDCC). If your company is not a member and you do not apply a collective agreement, consult the list of skills operators to identify the OPCO that corresponds to your sector of activity.
How can the OPCO fund your training?
There are several ways of financing your training through your skills operator. Whatever the case, you need to join your company's OPCO in order to receive funding. Once you have signed up with your relevant OPCO, contact us to get a quote for your training. All check out our digital marketing trainings
are eligible for funding by the OPCOs.
Once you have obtained the estimate, send it to the OPCO to which your company belongs. If your training request is approved, an agreement to cover the costs will be sent. If not, you will be given the reason for the refusal.
See the training guide
