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From a tool to an automated marketing workflow.
A one-day intensive training course for marketing and digital teams. Go beyond the conversational use of AI to design and deploy automated workflows that deliver measurable results. 95% of AI pilots never make it into production (MIT Sloan, 2025). Companies that fail simply add AI to existing processes. The 5% that succeed rethink the process first, then choose the tool.
Designed to turn the use of artificial intelligence into a genuine driver of productivity, our "From Tool to Workflow" training course is aimed at both marketing and communications directors and creative professionals (art directors, copywriters) who wish to integrate AI into the heart of their business processes.
It is also ideal for Growth and Operations managers looking to automate time-consuming tasks such as reporting or content repurposing, as well as for managers and decision-makers seeking to understand how to overcome the barriers to AI adoption within their teams.
No advanced technical skills are required. The aim of this course is to teach you how to build practical automated systems using the DRIVE method (Define, Request, Interrogate, Validate, Exploit), whilst mastering the cutting-edge tools of 2026 (Claude, n8n, Gemini, Perplexity) to achieve measurable and secure results.
Skills Operators (OPCOs) are state-approved bodies responsible for funding apprenticeships and supporting businesses in the vocational training of their employees.
There are currently 11 OPCOs, each dedicated to a specific sector. There are three ways to find out which skills operator applies to you. If your company is already a member of an OPCO, visit the cfadock website. You can find your OPCO using your SIRET number. Haven’t joined your OPCO yet? Find your operator using the cross-reference table provided by the Department for Work and Pensions. You will need your Collective Agreement ID (IDCC). If your company is not a member and you do not apply a collective agreement, consult the list of skills operators to identify the OPCO that corresponds to your sector of activity.
There are several ways to fund your training through your skills provider. In any case, you must register with the OPCO associated with your company in order to be eligible for funding. Once you have registered with your relevant OPCO, please contact us for a quote for your training. All check out our digital marketing trainings are eligible for funding by the OPCOs.
Once you have received the quote, please forward it to the OPCO your company is affiliated with. If your training application is approved, a funding agreement will be sent to you. If not, you will be informed of the reason for the refusal.
See the training guideThe first four stages are based on leading-edge work in AI competencies (the AI Fluency Framework, UNESCO, Gartner). The fifth stage is what sets apart the 5% of organisations that create value from the 95% that are stagnating.
What problem needs solving? Which tool should we choose? How should we divide the work between humans and AI?
Creating precise prompts: context, examples, constraints, role, breakdown.
Assess each output: facts, logic, relevance. Identify hallucinations and biases.
Data security, GDPR anonymisation, transparency regarding the role of AI.
Turn one-off interactions into reusable, shareable and measurable workflows.
Intra-company
€1,300 excl. VAT per participant · 1 day (7.5 hours)
Ideal for transforming processes across your entire marketing team using use cases based on your own data.
Inter-company
€399 excl. VAT per participant · 3 hours (9.30am – 12.30pm)
Ideal for discovering the DRIVE method, quickly developing your skills and networking with other professionals in the sector.
Four modules, tangible results
80% practical, 20% theory. Each concept is put into practice straight away.
You’ll leave with:
Our approach
A method that outlives the next tool
AI tools change every quarter. The skills we teach here don’t.
Knowing how to formulate a problem for an AI, challenge its response, and spot when it’s making things up. DRIVE helps develop these skills. These are reasoning skills, not software skills. They work with ChatGPT today and with whatever replaces it tomorrow.
Each exercise is based on a real-life scenario from your team. You formulate, test, refine and produce a tangible deliverable. The tool is the same one you’ll be opening on Monday morning at the office. The skills you’ve acquired, however, will outlast the next update.
Using a chatbot is not a professional skill. Designing a process where AI handles the repetitive tasks whilst humans focus on strategic work—that is. Training is shifting from one-off interactions to a reproducible system.
Tools used for training purposes: Claude, Perplexity, Google Creative Suite (Nano Banana, Whisk, Flow, Producer.ai), Gemini in Workspace, n8n.
Sustainability
Most AI training courses last for three months.
Not this one.
Traditional training courses teach you where to click in an interface. DRIVE teaches you how to frame a problem for AI, evaluate its output, and turn that into a process. It doesn’t depend on a button or a menu.
The training is delivered by an AI expert, supported by a dedicated support team. To ensure the best possible learning experience in this rapidly evolving field, a needs assessment questionnaire is sent out prior to the session. This enables us to tailor the demonstrations and case studies to your industry and the tools you already use on a daily basis.
The course is punctuated by assessment modules at each stage of the DRIVE method (practical exercises, multiple-choice questions and hands-on workshops). Each theoretical chapter is immediately followed by a practical application (80 minutes), notably through the creation of automated workflows via n8n. The training concludes with an ROI measurement session and a DRIVE review at 90 days, to ensure that the systems put in place are sustainable and effective.
Training focused on practical application and workflow
Ad's up Campus offers a unique programme that goes beyond the simple use of chatbots. By choosing this course, you will learn how to build fully-fledged AI infrastructures integrated into your business processes. Our Qualiopi certification guarantees you comprehensive support and makes your course eligible for funding from your OPCO.
An expert trainer in the deployment of AI systems
You’ll learn from an expert trainer in AI system deployment, who designs and implements AI workflows for leading marketing teams. More than just a course, this is a sharing of exclusive methodologies to master cutting-edge tools such as Claude, Gemini, Perplexity and n8n. You’ll leave with proven skills to transform the way you work, save valuable time every week and move from experimentation to industrial-scale productivity.
I sign up for SEA training
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Designed to be accessible and ready to use straight away, our Amazon Ads training course is aimed at e-commerce managers, marketing managers and web project managers who wish to master the most powerful advertising tool in Retail Media.
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