Ad's up Life : GA4 training

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The phasing out of Universal Analytics marks a turning point for digital professionals. With Google Analytics 4, performance management is based on an event-driven approach, customised reports and better integration with advertising ecosystems. Our GA4 training course gives you the keys to mastering the tool, understanding how it works, structuring your tagging plan and leveraging the data to achieve your business objectives. Whether you’re a marketer, analyst or traffic manager, this session will enable you to make the most of GA4 to measure what really matters, refine your strategies and make the right decisions.

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Who is our GA4 training course aimed at?

Our GA4 training course is designed for anyone who needs to understand and make effective use of web data via the new Google Analytics, whether to manage their business, optimise their marketing campaigns or measure the effectiveness of their website.

It is specifically designed for:

Marketing managers or communications officers who wish to monitor the performance of their digital campaigns.
Traffic managers, acquisition managers or media traders, who need to analyse user journeys in detail.
Entrepreneurs, freelancers or SMEs looking to take control of their data strategy without relying on an agency.
And, more broadly, anyone who needs to analyse traffic and conversion data in GA4.

Prerequisites:

Knowledge of the web and how it works
Google Analytics level: beginner to intermediate
Knowledge of digital marketing: generalist
Digital marketing experience: 6 months and more

Target audience:

Webmarketing Project Manager
Marketing director
E-commerce Manager
SEA Training Manager
Student in webmarketing

Learning objectives:

Be able to develop and manage SEA advertising campaigns

Getting acquainted with the SEM & SEA environment
Understand the differences between Google Universal Analytics and GA4
Structuring your Google Ads account
Know how to define, create and measure a goal
Know how to set up and build your 1st SEA campaign
Know how to connect GA4 to other Google services

Target skills and competencies:

The skills covered by this training are assessed.

Ability to use the GA4 platform
Generate custom dashboards
Ability to share and interpret GA4 data
Ability to configure and administer the platform
Rigor, analytical mind, curiosity

Professional training that can be funded by the OPCO

What is the OPCO and how can I find out about yours?

OPérateurs de COmpétences (OPCOs) are state-approved bodies responsible for funding apprenticeships and supporting companies in the vocational training of their employees.

There are currently 11 OPCOs, each dedicated to a particular sector of activity. There are three ways you can find out which skills operator you belong to. If your company is already a member of an OPCO, go to the cfadock website. You can find your OPCO using your SIRET. Not yet a member of your OPCO? Find your OPCO using the table provided by the Ministry of Labour. You will need your Collective Agreement Identifier (IDCC). If your company is not a member and you do not apply a collective agreement, consult the list of skills operators to identify the OPCO that corresponds to your sector of activity.

How can the OPCO fund your training?

There are several ways of financing your training through your skills operator. Whatever the case, you need to join your company's OPCO in order to receive funding. Once you have signed up with your relevant OPCO, contact us to get a quote for your training. All check out our digital marketing trainings are eligible for funding by the OPCOs.

Once you have obtained the estimate, send it to the OPCO to which your company belongs. If your training request is approved, an agreement to cover the costs will be sent. If not, you will be given the reason for the refusal.

See the training guide

Discover our services
Campus GA4 (Google Analytics 4)

The GA4 training course enables digital professionals to master the new web analytics standard. With a greater focus on events than on sessions, GA4 is revolutionising the way we track and analyse data: this course guides you through getting started, helps you structure your data collection, and enables you to make the most of the insights to optimise your marketing performance.

Getting acquainted with the SEM & SEA environment

Search Engine Marketing (SEM) and Search Engine Advertising (SEA) are two fundamental concepts that you need to understand. Our Google Ads training starts with the basics. We start by introducing these key concepts, covering the issues involved, their specific features and an introduction to the various SEA tools, before delving into the details of Google advertising.

Understanding the challenges of digital measurement with GA4

GA4 isn’t just a new version of Google Analytics: it’s a paradigm shift.

In this first part, participants will learn:

Why Universal Analytics is being phased out
How GA4 changes the way data is tracked and analysed
How does the tool fit into a broader data ecosystem (advertising, CRM, omnichannel strategy)?

Objective: to gain a clear understanding of how GA4 can be used to drive a data-driven digital strategy.

Get to know the interface and the main components of GA4

The GA4 interface has been redesigned: this tutorial will guide you through it, help you identify the key reports, and ensure you fully understand the new terminology (active users, events, conversions, parameters, etc.).

Participants will learn how to:

Navigating the GA4 interface
Customise their dashboard
Use standard reports and explore the structure of the collected data

Setting up your GA4 property correctly

Whether you’re starting from scratch or migrating from Universal, it’s essential to set up your GA4 property correctly.

Through a step-by-step guide, the training course details the key configuration steps:

Creating the property and data flow
Configuring automatic, recommended or custom events
Integration with Google Ads, Search Console, BigQuery...

Develop an appropriate labelling plan

Measuring everything no longer makes sense: what matters is measuring what really counts.

This module helps you structure a GA4 tagging plan focused on your business KPIs, incorporating:

Key conversions to track
Custom events to be configured (CTA clicks, forms, scrolling, etc.)
Consistency with your media plan or your CRM objectives

Analyse your performance and create your own reports

GA4 focuses on autonomy and customisation in analytics.

In this chapter, you will learn how to:

Create custom reports in the “Explore” section
Create relevant segments (behaviour, acquisition, conversion)
Identify user journeys and pain points

Using GA4 data to drive your digital strategy

Finally, participants will learn how to turn data into action: how to link it to marketing decisions, which KPIs to track depending on your channels (SEA, SEO, social media, etc.), and how to use GA4 to inform your strategy.

Particular attention will be paid to:

Cross-device and cross-channel analysis
Conversion attribution
Tracking campaigns and conversion funnels

Methods and teaching methods used

Our GA4 training course is delivered in person. To take part, participants must sign and return the agreement, the terms and conditions, and the course rules.

The GA4 training course is delivered either face-to-face or online. It can be delivered as an open-enrolment course depending on the schedule, or as an in-house course upon request. Participants can access the course once they have signed and returned the agreement, the terms and conditions, and the course rules.

To ensure effective learning and help participants grasp the various concepts, a range of teaching methods are employed. Trainees are provided with a PDF training manual and a glossary to help them quickly grasp technical terms. The introduction to Google Analytics 4 is delivered through a combination of theory and practical exercises, such as case studies, role-plays, illustrated explanations and assessments with debriefings at the end of each chapter of the course.

Why choose our GA4 Ad's up Campus course?

A GA4 training course

The GA4 training course at Ad’s up Campus guarantees the highest standards of quality and satisfaction for every participant. Not only does the certification attest to the effectiveness and teaching quality of our course, but it also makes it eligible for funding from your OPCO.

Through this certification, we are committed to providing you with comprehensive training, delivered by skilled and experienced professionals, to help you achieve your paid search goals.

A dedicated SEA expert trainer

The quality and effectiveness of a training course depend first and foremost on the choice of trainer. The GA4 Ad's up Campus training course is led by one of the agency’s paid search experts.

Throughout the training day, your dedicated trainer will put his expertise and skills at your disposal to guide you through the optimisation techniques and analysis tools. In an optimal learning environment, you will acquire the essential skills to achieve good web referencing.

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