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Passionate about Search for more than 15 years, I’m currently Head of SEO at Ads up Consulting, where I focus on performance, client excellence, and continuous innovation. Over the years, I’ve built my expertise both agency-side at Netbooster and in-house with leading brands such as lastminute.com, OUI.sncf, Voyageurs du Monde, and Bouygues Telecom. This journey across multiple industries has given me a strong 360° view of digital marketing, covering SEO, Web Analytics, CRO, SEA, and content strategy. I help brands adapt their digital visibility strategies by integrating the challenges of GEO (Generative Engine Optimization). The goal is to anticipate the impact of generative AI on search engines and turn these new algorithms into concrete growth opportunities. Today, Search is going through its biggest transformation in the last 20 years. I share insights and analysis to help businesses understand and adapt to this shift, especially the move from traditional SEO to GEO (Generative Engine Optimization). My goal is simple: turn complex changes into practical growth opportunities. I help decision-makers and digital experts understand how generative AI is reshaping online visibility and authority, so brands can stay ahead and become trusted sources for the next generation of AI-driven search engines.
