Help us prepare for our appointment
Julien Soumahoro
The e-commerce sector is undergoing a profound transformation in product image management, driven by rapid advances in artificial intelligence. With Gemini 2.5 Flash Image and its Nano Banana model, Google is offering a new approach to image creation and editing, designed to speed up graphic production, optimise conversion rates and ensure brand consistency on a large scale.
This launch is part of a broader strategy to democratise AI. A few months earlier, on 12 March 2025, Google unveiled Gemma 3, a generation of open source models for developers. Following on from Gemini 2.0, this move reflects a clear desire to make technologies that were previously reserved for highly specialised uses accessible to everyone, enabling everyone from e-merchants to app developers to harness the power of AI to transform their business.
With the integration of Gemini 2.5 Flash Image, also known as Nano Banana, Google is ushering in a new era for e-commerce. This AI rethinks the way product visuals are created, adapted and tested. It facilitates mass image production, optimises A/B testing and improves customer projection in a variety of scenarios. The question remains: how can we guarantee clear information for the buyer? How far can we push personalisation without risking distorting the perception of the product?
First and foremost, it is important to understand how this technology is changing the way visual content is produced and adapted.
Unveiled at the end of August by Google DeepMind, Nano Banana allows you to create endless variations of the same product on the fly: colours, moods, settings, styles. For e-retailers, it’s a revolution. Gone are the days of costly photo shoots for each new variant; now, a simple instruction is all it takes to adapt visuals to a seasonal campaign or promotional offer.
In practice, this automation opens up new strategic opportunities:
AI does more than just generate images: it enhances the user experience. With Gemini 2.5 Flash Image, internet users can view a product in different contexts. For example: a sofa in several different living room styles, a watch worn by different people, or an item of clothing styled in several different ways.
These scripts, previously reserved for major brands with substantial budgets, are now accessible to everyone. The result: richer storytelling, better projection for the buyer and increased engagement on social media.
In terms of branding, the tool ensures visual continuity across all channels: e-commerce sites, display campaigns and social media.
However, these advantages should not obscure certain areas of concern, which raises questions about the limits and ethical issues to be monitored.
Although the Nano Banana model offers many advantages, its large-scale use raises several points for consideration:
Nano Banana opens up a world of possibilities by allowing you to quickly create visuals tailored to seasonal highlights, vary backgrounds and staging to optimise conversions via A/B testing, or even adjust content to local cultural preferences without mobilising dedicated teams. More than just an image generation tool, Gemini 2.5 Flash Image embodies a new way of thinking about visual production, combining unlimited creativity with business efficiency.
The arrival of Nano Banana marks a major milestone in the evolution of e-commerce. By combining creativity, agility and technological power, it redefines the way brands design and distribute their visuals. However, its adoption must be accompanied by rigorous management of transparency and customer experience.
Want to harness the power of AI to boost your product visuals and conversions? Contact our GEO agency to integrate Gemini into your digital strategy.
