Google revolutionises the online shopping experience with 3D object generation

With the rapid rise of artificial intelligence technologies, Google is once again pushing the boundaries of the online shopping experience by introducing a revolutionary 3D object generation system. Designed to simplify the creation of interactive models, this system allows businesses to showcase their products in a more realistic and immersive way on Google Shopping.

A more authentic immersion thanks to generative AI

Google recently unveiled a new approach based on generative AI to create interactive 3D visualisations from just three still images of a product. This innovation (powered by the Veo AI model) marks a turning point for retailers and brands, offering a simplified solution for transforming traditional photos into attractive and engaging 3D models.

As Google explains: “We have developed new generative AI techniques to create high-quality, purchase-ready 3D product visualisations from just three product images.”

How does Veo AI, Google’s new online shopping technology, work?

Google‘s Veo AI model stands out for its ability to generate videos that capture complex interactions between light, materials, textures and object geometry. Unlike previous generations, this model is based on a powerful diffusion architecture capable of synthesising new views while faithfully respecting the original images. With this technology, Google is improving the online shopping experience by enabling the 3D representation of complex products such as shiny furniture or electronic devices with multiple textures, without the need for dozens of photos or expensive equipment.

What are the concrete benefits for your company?

For businesses, this technology is not limited to simple aesthetic improvements. It offers strategic advantages to strengthen your online presence and increase your sales:

• Optimisation of production costs: significant reduction in expenses related to photo shoots and the creation of visuals.
• Enhanced customer experience: Interactive 3D models allow customers to view products from all angles, boosting confidence and reducing product returns.
• Competitive differentiation: offering immersive experiences can become a real competitive advantage, especially if you work in furniture, electronics or fashion.
• Opening up new markets: by integrating products in the form of 3D models, you can easily adapt your catalogue for virtual or augmented reality environments (opening the door to innovative marketing strategies!).
• More accurate data and insights: user interaction with 3D models provides valuable data on consumer preferences and purchasing behaviour, which can be used to refine your marketing strategies.

Google online shopping: one step closer to virtual shopping

Beyond Google Shopping, these advances could also lay the groundwork for more realistic virtual reality (VR) experiences, where consumers could interact with virtual objects in immersive environments. This paves the way for a new generation of online shopping experiences that are more engaging and potentially more profitable.

Not to mention that this technology is already being deployed! Google is already rolling out this technology for various sectors, including furniture, clothing, electronics and many others. This system promises to transform the way brands present their products online, with more dynamic and realistic visualisations, as well as reduced production costs.

This technology does more than just make online shopping easier: it reinvents the way consumers discover and interact with products remotely, bringing the virtual shopping experience closer to that of shopping in a physical store.

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