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From managing your advertising campaigns to analyzing your results, our Google Ads agency is recognized for its methodology, processes and expertise at the forefront of the market. As a true co-pilot and advisor, we accompany you and develop, with you, a tailor-made SEA strategy always adapted to your needs, your constraints and your objectives.
More than 10 years of experience in SEA
Since 2012, we have been advising and supporting brands in their growth by synergistically activating the digital acquisition levers of their media mix. This seniority has allowed us to build up cutting-edge expertise in paid referencing and Google Ads, the firm's original businesses at its creation.
Our team is proficient in Google advertising and strives to maximize your return on investment from the beginning to the end of your advertising campaign. With Ad's up, you also have a customer relationship with a human face, an additional asset that has justified our positioning over the years as the first SEA agency in France.
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Ad's up Consulting, French leader in digital performance thanks to its Google Ads agency certified Google Partner Premier
Thanks to its experience, its 130 employees, its more than 400 clients in France and abroad, and its data analysis know-how, Ad's up Consulting has become in 10 years the No. 1 independent consulting firm in France. Their Partner Premier certification, issued by Google, guarantees you expertise at the forefront of the market. Our specialists have all been positively evaluated and certified by Google for their expertise in SEA campaign management.
This qualification is the best way to guarantee you an optimized and business-oriented management of your media strategies.
Google is constantly evolving, and adapting to its changes is crucial to maintaining a competitive edge. In order to offer the most optimal and efficient SEA campaigns, our teams ensure a technology watch and have access to Google betas; This allows them to test innovations in preview.
In addition, our SEA experts have access to the best tools on the market to which we combine a fine and ROI-oriented human analysis. Our teams also have a proven understanding of different Google solutions (Campaign Manager 360, Search Ads 360, Google Performance Max, etc.).
Finally, our in-house data analysts and data engineers place the research and development of new tools at the heart of their activity in order to support our customers' SEA campaigns and offer them ever more efficient solutions.
Our approach is resolutely customer-centric. We combine our resources with your knowledge of the market while ensuring constant exchanges with your teams to consolidate the follow-up of your SEA campaigns.
For a personalized follow-up over time, you have a dedicated team and a single interlocutor. The latter provides you with the analysis reports and reports of your campaigns. These deliverables, which can also be consulted in real time via a Google Data Studio template, allow you to measure the impact and success of your advertising investments in complete transparency.
The satisfaction of our customers is at the heart of our concerns. We make sure to deploy the best strategies so that they can meet their growth objectives with confidence.
Our clients appreciate the expertise, listening, professionalism and responsiveness we demonstrate in each collaboration. It's not us, it's Avis Ad's up on Trustfolio that says it.
Paid referencing (SEA) is preferred if you want to get quick visibility on search engines in a relatively short period of time. Ads are most often located at the top of Google's results page, before SEO results. In particular, SEA is used to:
There are several types of campaigns that can be activated via Google solutions:
Keyword targeting on Google Ads is critical to the success of your advertising campaigns. Once you've designed an ad, you need to show it to the right people at the right time in order to reach your goal.
For this, there are 3 main types of keyword matching, defined according to their degree of precision:
Finally, it is also possible to exclude keywords to refine targeting.
There are several ad formats defined depending on the type of campaign you choose. A Google Ads ad can be:
Note that it is possible to enrich some ads using the ad extensions available on Google Ads.
Taking the Quality Score into account when evaluating the performance of a paid campaign is important. Well optimized, it:
The internalization of an SEA service is possible according to several restricted parameters:
The other option is to use an experienced SEA agency. This agile solution allows you to entrust the management of your media strategy to versatile experts who have a wide range of skills. Another advantage: specialized SEA agencies have access to market reference tools as well as exclusive partnerships with Google. They can thus test the new features in preview (beta whitelisting, alpha, ...). Moreover, SEA specialists in agencies have the opportunity to be continuously trained and are certified by Google – this is particularly the case for Ad's up Consulting consultants. Finally, an agency specializing in Search Engine Advertising is best able to design tailor-made strategies taking into account the specificities of the market of the brands they support.
The budget allocated to a Google Ads campaign is crucial, because the strategy to adopt stems from its amount. The investment of an advertising campaign is based on the principle of invoicing costs. It is the amount you have to pay after any adjustment applied to your account. It is necessary to optimize it so as not to lose money. The main variable of a provisional budget is usually the objective pursued. Therefore, defining an envelope is complex and requires expertise.
With their solid experience, our Google Ads consultants are able to help you determine the best advertising budget according to your business objectives and their proven experience in your sector. Our mission is to design ROI strategies, always adapted to your financial constraints and objectives.
