Who is our Amazon Ads training course aimed at?
Designed to be accessible and ready to use straight away, our Amazon Ads training course is aimed at e-commerce managers, marketing managers and web project managers who wish to master the most powerful advertising tool in Retail Media.
It is also ideal for entrepreneurs selling on marketplaces or work-study students looking to develop their skills in a rapidly growing sector.
No prior knowledge of Amazon Advertising is required. The aim of this training is to teach you how to turn your product catalogue into a commercial success by developing advertising strategies (Sponsored Products, Brands, Display) designed to maximise your visibility and optimise your profitability (ACOS/ROAS).
The trainer will tailor the course content to suit each participant’s level.
Technical requirements:
- Knowledge of the web and how it works
- Knowledge of digital marketing: generalist (knowledge and understanding of KPIs)
- Digital marketing experience: 6 months and more
The audience:
- E-commerce Manager
- Amazon Ads Consultant
- SEA Training Manager
- Marketing / Digital Marketing Manager
- E-commerce Manager
Learning objectives:
- Mastering the Amazon ecosystem: understanding the basics of the marketplace (Seller vs Vendor, how the Buy Box works, Store)
- Mastering advertising formats: understanding the differences between Sponsored Products, Sponsored Brands and Sponsored Display, and using them effectively
- Building a winning strategy: learning how to set clear objectives (brand awareness vs conversion) and structure your campaigns accordingly
- Advanced data exploration: an introduction to the opportunities offered by the Amazon Marketing Cloud (AMC) to go beyond standard reports
- Optimising profitability: understanding the factors that improve the ACOS
Target skills and competencies:
- Ability to create and structure effective advertising campaigns on the Amazon Advertising platform
- Ability to conduct an audit of product listings (Retail Readiness) to ensure they will convert paid traffic
- Ability to manage bids and budgets to maximise visibility without compromising profit margins
- Ability to generate and analyse performance reports in order to make data-driven decisions
- Ability to identify strategic keywords and exclude irrelevant (negative) terms
Professional training that can be funded by the OPCO
What is the OPCO and how can I find out about yours?
Skills Operators (OPCOs) are state-approved bodies responsible for funding apprenticeships and supporting businesses in the vocational training of their employees.
There are currently 11 OPCOs, each dedicated to a specific sector. There are three ways to find out which skills operator applies to you. If your company is already a member of an OPCO, visit the cfadock website. You can find your OPCO using your SIRET number. Haven’t joined your OPCO yet? Find your operator using the cross-reference table provided by the Department for Work and Pensions. You will need your Collective Agreement ID (IDCC). If your company is not a member and you do not apply a collective agreement, consult the list of skills operators to identify the OPCO that corresponds to your sector of activity.
How can the OPCO fund your training?
There are several ways to fund your training through your skills provider. In any case, you must register with the OPCO associated with your company in order to be eligible for funding. Once you have registered with your relevant OPCO, please contact us for a quote for your training. All check out our digital marketing trainings
are eligible for funding by the OPCOs.
Once you have received the quote, please forward it to the OPCO your company is affiliated with. If your training application is approved, a funding agreement will be sent to you. If not, you will be informed of the reason for the refusal.
See the training guide
