Advanced analysis features on ChatGPT 

The strength of large AI models lies in their ability to process billions of pieces of data in record time. But often, these features are underutilised by marketing professionals. However, ChatGPT can save you valuable time in analysing data and optimising the performance of your advertising campaigns. Find out how with these examples of advanced analysis features on ChatGPT. 

How to use data analysis with ChatGPT? 

Launched in July 2023 in beta, ChatGPT’s advanced analytics features allow you to upload raw data, ask questions in natural language, and gain clear insights in record time. 

But how do you use them? Here are the steps to follow: 

• Log in to your ChatGPT account; 
• Click the plus button to connect to your data sets (from Microsoft Drive or Google Drive). 
• Or download the data source you wish to analyse. 

ChatGPT now has access to all the information it needs for its analysis. 

Good to know: to take full advantage of ChatGPT’s advanced analysis features, the free version is not always sufficient. You will only have limited access to file downloads and data analysis. However, if you opt for a Plus or Pro subscription, you will have more in-depth and faster analysis capabilities.

What are the advanced analysis features on ChatGPT? 

Exploring key information

ChatGPT begins analysing the data from the imported file. Let’s say you send it an Excel file: it determines each column, the data it contains, their correlations, etc. You don’t even need to clean the data beforehand. The LLM identifies what is relevant on its own. 

Now, all you have to do is ask it what you want to analyse. And you can do so in natural language. 

For example, as part of a Google Ads campaign, you can ask it to: 

• Compare performance based on average CPC, conversion rate, impression rate, and cost per conversion.
• Identify underperforming campaigns, those with high costs and low ROAS. 
• Identify the days of the week with the best conversion rates, etc. 

Thanks to ChatGPT’s advanced analytics features, you can gain insights in just a few minutes. It would have taken you hours of manual work to achieve the same results. 

Budget forecasts and recommendations

The advanced analysis features on ChatGPT go beyond processing current data. It can also make budget forecasts for Google Ads campaigns. This allows you to predict results until the end of the year and obtain recommendations for target spending amounts.

To do this, LLM cross-references historical performance data (CPC, conversion rate, budget spent, seasonality) with observed trends. 

This makes it possible to simulate different scenarios, such as: 

• What level of conversions can be expected with a 20% increase in budget? 
• How much is the CPA likely to drift if the click-through rate falls? 

By doing so, you can intelligently redistribute investments and maximise your ROAS. 

Identification of correlations between data 

ChatGPT’s strength lies in its ability to detect patterns that are invisible to the naked eye. The tool analyses statistical relationships between different indicators, such as CPC and conversion rate, Quality Score and CTR, or impressions and ROAS. 

A strong negative correlation between cost per click and conversion rate could indicate that keywords are too expensive for their actual profitability. Conversely, a high CTR correlated with a low conversion rate may indicate a problem with the alignment between the advert and the landing page. 

With this information, you can prioritise optimisations based on concrete links rather than intuition. 

As a bonus, ChatGPT’s advanced analysis features include visualisation. This allows you to generate graphs, diagrams, matrices, etc. 

Would you like to save time analysing your performance with ChatGPT? Feel free to contact our data agency to optimise your advertising campaigns.