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On 4 April, Microsoft celebrated its 50th anniversary. This marks another major milestone for the American multinational IT company, which has continued to reinvent itself since its creation. In recent years, Microsoft has focused its development primarily on artificial intelligence, following in the footsteps of its fiercest competitors. And as it celebrates half a century of existence, Microsoft is preparing to reach a new milestone with the launch of Copilot Search.
This is Microsoft’s big new release for April 2025. Internet users around the world will now have access to a new interface called Copilot Search. Based on artificial intelligence, it allows users to obtain sourced answers to their various queries, presented in a summarised and accessible format.
It works in a similar way to ChatGPT or Perplexity. However, with Copilot Search, Microsoft presents a different interface with simplified access to sources and the reasoning behind the suggested response. For most search results, a video directly related to the query is also suggested, allowing users to explore the topic further.
Will the new Copilot Search product be enough for Microsoft to catch up with Google in the search engine market? At first glance, there is little chance of this happening in the near future. Although Google’s dominance has been somewhat disrupted in recent years with the emergence of conversational agents such as ChatGPT and the widespread use of TikTok, both of which could be considered real alternatives to traditional search engines, the American giant still has a huge advantage in its market. According to StatCounter, Google has no less than 92% of the market share, compared to only 4% for Microsoft’s search engine, which ranks second.
While the situation is currently grim, the global rollout of Copilot Search could help Microsoft close the gap. This is especially true given that the initial results delivered by this new tool are quite promising. Below, we asked Copilot Search to suggest a list of cars available on the market within a specific budget. The responses are tailored to the search and include sources for the answers, with clickable links to allow us to explore further. The suggested video, which presents the “Top 20 used cars for a small budget”, is also relevant.
With Copilot Search, Microsoft has succeeded in offering a hybrid product that falls somewhere between chatbots and traditional search engines. The result is promising, giving the fifty-year-old company a better chance of strengthening its position in the search engine market.
With the launch of its new product, Microsoft is also responding to the current trend, which is to move away from a series of clickable links, as found on Bing, towards synthesised answers generated automatically from existing sources. Copilot Search is therefore part of a process already well established by its competitors, which will inevitably prompt publishers to readjust their SEO strategy accordingly.
Would you like to make the most of the arrival of Copilot Search? Please do not hesitate to contact our SEO agency.
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Pierre Blarre