Meta's new AI app: another competitor for ChatGPT

In the race for AI, all of the GAFAM companies are getting involved, without exception. While Google and Microsoft are well ahead, other companies are lagging behind somewhat. This is particularly true of Meta. Until now, Mark Zuckerberg’s company did not offer an artificial intelligence tool per se. There was AI, but it was integrated into existing platforms such as Facebook, Instagram, WhatsApp and Threads. In 2025, things changed with the development of a 100% independent application. Discover Meta’s new AI app. 

Meta’s new AI app – A standalone version 

In 2025, Meta plans to invest between $60 billion and $65 billion in artificial intelligence. What’s on the agenda? Developing a large, fully independent language model. 

Integrated artificial intelligence 

Currently, AI is mainly just a feature of existing social media. For example, it can be used to boost advertisements, answer questions from customers and prospects via an intelligent chatbot, segment internet users, perform searches, etc. 

But all of this still happens on Instagram, Facebook, Messenger, WhatsApp or Threads. There was no real virtual assistant that worked outside of these networks. 

The development of Meta AI 

Although Mark Zuckerberg announced the creation of a new Meta AI app in early 2025, he had already begun working on it well before that. Meta AI first appeared on social media in September 2023. In April 2024, it even replaced the traditional search function. At the same time, a dedicated website was designed to offer an independent online digital assistant (only available in the United States). But it was not yet an application in the strict sense of the word. 

The creation of a standalone application. 

Mark Zuckerberg plans to invest the $65 billion in data centres, servers and infrastructure dedicated entirely to developing this technology. Thanks to these efforts, Meta’s new AI app will complement the company’s arsenal of tools. 

So why the need to create a separate application? The answer is simple: artificial intelligence is the new internet. Whoever offers the best solution will win market share. And with Microsoft and Google already one step ahead, there is no time to lose for Meta, which has set a target of one billion users by the end of 2025. 

Increased competition from generative AI, multiple benefits for users 

For users, this competition is rather positive. And yes, it helps to strengthen research and development in order to maximise performance. 

At present, you can already use these new technologies to: 

• Analysing large amounts of data to identify market trends; 
• Segment your customer base precisely to personalise customer relationships as much as possible. 
• Automatically write content for social media or your website; 
• Anticipating consumer needs based on their past behaviour; etc. 

Imagine what you could do with Meta’s new AI app or other intelligent models?  

In the meantime, feel free to contact our Social Ads agency to optimise your advertising campaigns with Meta AI.