Should you start advertising on Pinterest? 

Much more discreet than TikTok, Instagram or X, Pinterest remains one of the must-have social networks. Launched in 2010, the platform now attracts more than 500 million active users per month. And yet, when it comes to marketing campaigns, brands don’t think about advertising on Pinterest. Big mistake! Through its mini site, the app reminds us that it’s not just there to offer pretty visual content. From an advertising perspective, Pinterest also has many advantages. Let’s find out what they are. 

Why advertise on Pinterest?

In January 2025, Pinterest launched a new mini-site. The aim? To highlight the advantages of its advertising tools. And there are several. 

Qualified users 

Pinterest presents several statistics demonstrating its users’ propensity to make purchases: 

• Compared to other platforms, users are 90% more likely to shop. They are there to compare and find products they like, not to be entertained. 
• Pinterest users spend on average 40% more than on other platforms. 

So if you want to convert your audience and sell your products, advertising on Pinterest is no longer an option. It’s a necessity. 

Popularity among Generation Z

For a long time, Pinterest was limited to interior design solutions, a topic that did not necessarily interest Generation Z. However, things have been changing in recent years. Pinterest has managed to attract younger users, who are increasingly engaged on the platform. 

This is evidenced by the fact that over 40% of active users are part of Gen Z. 

Media bonuses

To increase its advertising revenue, Pinterest intends to attract brands. To do so, the platform offers them media bonuses. This is direct support for advertisers to increase the performance of their campaigns. 

The form of this support varies according to the brand’s expenditure, offers and needs. 

Innovative advertising tools 

Premiere Spotlight is Pinterest’s flagship advertising tool. It gives brands twice the impression rate of any auction. 

As an added bonus, this tool improves ad recall on Pinterest (up to 1.5 times more lifts). 

Alongside Premiere Spotlight, advertisers can also use Performance+ to see their CPA rates increase by 20%. 

With the tools available and a growing audience ready to make purchases, it would be a shame not to advertise on Pinterest. Especially since the new positions taken by Meta and X may cause some uncertainty. 

How to get started on Pinterest? 

Not sure where to start when it comes to advertising on Pinterest? The good news is that there are plenty of online resources available. The platform offers a range of tools to guide you step by step, not to mention its media bonus. 

And if you want to implement a strategy that delivers long-term results, do not hesitate to contact our Social Ads agency to optimise your advertising campaigns.