Formation SMA Social Media : Meta, TikTok et LinkedIn Ads

Who should attend our SMA - Facebook Ads training course?

The Ad's up Campus Facebook Ads training course is aimed at all professionals or students who want to get to grips with the Facebook ad manager and develop expert social ads strategies from within the Meta ecosystem. Our learning programme has been designed for both beginners and those who have already used Business Manager, so no knowledge of Social Media Advertising is essential

The one-day course is designed to teach participants how to advertise on Facebook and Instagram. Once you've completed the course, you'll be able to create a Meta Ads campaign via Business Manager, choose the right audience and create high-performance ads. You will also be able to read and analyse your results for optimisation purposes.

Prerequisites:

Knowledge of the web and how it works
Knowledge of digital marketing: generalist
No knowledge of Facebook Ads needed

Target audience:

Webmarketing Project Manager
Marketing director
E-commerce Manager
In Charge Of Communication
Student in webmarketing

Learning objectives:

Be able to create and manage advertising campaigns on Facebook Ads:

Understand the Meta ecosystem (Facebook Ads) and discover the Business Manager tool
Understand how tracking works
Learn how to set up and activate a Facebook Ads advertising campaign: from choosing the goal to creating audiences
Learn how to create impactful ads
Reduce the time it take to create advertising campaigns
Know how to optimize advertising campaigns to achieve better results

Target skills and competencies:

The skills covered by this training are assessed.

Ability to create an advertising campaign on Facebook's Business Manager
Ability to select audiences and placements, and to create adverts
Ability to analyse campaign results and generate reports
Rigor, analytical thinking, curiosity, creativity

Professional training that can be funded by the OPCO

What is the OPCO and how can I find out about yours?

OPCOs (OPérateurs de COmpétence) are organisations that provide funding for vocational training for employers and employees. Each company is attached to a specific OPCO depending on its sector of activity.

There are currently 11 skills operators. There are several ways of finding out which one you have. You can find out which OPCO corresponds to you using the identification number of your collective agreement (IDCC), from the OPCO-IDCC correspondence table available on the Ministry of Labour website. If you know the name of your OPCO, you can check by searching for its name on the cfadock website.

How can the OPCO fund your training?

Your business can fund its Facebook Ads training by following a few simple steps.

You must first join the OPCO for your company. You then need to request a quote from your funding body. This is the case for the digital marketing training courses offered by Ad's up consulting. Once you have signed your quotation, you need to apply for funding from your OPCO.

Your application may be accepted or rejected. If it is approved, an agreement to cover the costs will be sent to the training organisation and to your company. If the training request is refused, you will be informed directly.

See the training guide

Create an account

Discover our services
Facebook Lead Ads

Our SEO experts value proximity, listening and sharing, with the aim of developing a unique action plan for each client.

Understand the Meta ecosystem (Facebook Ads) and discover the Business Manager tool

To get started in online Facebook advertising, you need a clear understanding of the Meta advertising ecosystem. This includes discovering and mastering the Business Manager tool, as well as an introduction to the Meta ad manager.

This chapter covers the basics of Facebook Ads, including the bidding system and Business Manager functions, as well as the network's entire advertising environment and how pixels and tracking work.

Learn how to set up and activate a Facebook Ads advertising campaign: from choosing the goal to creating audiences

Advertising campaigns on Facebook Ads are created using the ad manager. You use this tool to create, display and configure your ads on Facebook or Instagram.

This module looks at all the aspects to be taken into account when setting up and activating an advertising campaign. You will learn how to translate marketing objectives into advertising objectives (awareness, traffic, conversions, etc.). You will learn how to choose the right placements for your objectives and how to select the most appropriate type of audience (similar audience, or based on centres of interest, etc.). You will also discover how to set up an effective remarketing strategy.

Learn how to create impactful ads

The quality of the content you share is crucial to generating maximum conversions. The effectiveness of an advertising campaign on Facebook or Instagram depends largely on your ability to choose the right advertising format, use the product catalogue and dynamic formats wisely and deploy high-impact content.

To create high-performance ads, the Ad's up team will share with you a set of exclusive recommendations. The different advertising formats, both standard and dynamic, will be presented to you, and you will learn how to create and use a sales catalogue from the ad manager.

Reduce the time it take to create advertising campaigns

The ad manager gives you access to a wide range of statistics on the performance of your advertising campaigns. To make your SMA strategies on Meta more effective, it's essential to know how to read and analyse them.

To measure the impact of your social media campaigns and optimise them, our Facebooks Ads training course teaches you how to create performance reports based on personalised indicators. We'll also explain how the attribution model works, giving you a more realistic view of the effectiveness of your campaigns. Finally, you will learn about the main Facebook Ads KPIs to track in order to maximise your results.

Know how to optimize advertising campaigns to achieve better results

A/B testing, the use of machine learning, media optimisation... In this final chapter of the course, we share with you a range of techniques and advice for optimising your ads and achieving better results.

Methods and teaching methods used

Our Facebook Ads training course is available in face-to-face or distance learning formats. To take part, learners must sign and return the agreement, terms and conditions and internal rules.

Our teaching approach combines different techniques to make it easier to learn and assimilate the concepts associated with ADM, and more specifically with Facebook Ads. Participants receive training materials in PDF format, as well as a glossary of technical terms to help them deepen their knowledge and quickly assimilate the basic concepts. The course is based on theoretical and practical content, including case studies, role-playing exercises and explanatory illustrations. An assessment and debriefing session is held at the end of each chapter.

Why choose our SMA Ad's up Campus training course?

Facebook Lead Ads

As a Qualiopi-certified training organisation, you benefit not only from a guaranteed teaching approach, but also from reimbursement by your OPCO. This certification not only validates the effectiveness and pedagogical approach of our programme, but also allows your OPCO to cover 100% % pof the costs.

Through certification, our commitment is to provide you with a comprehensive and structured course, supervised by competent and educational SMA experts. The aim of the training is to enable you to create, monitor and optimise your advertising campaigns on Facebook Ads.

A dedicated trainer with expertise in ADM - Facebook Ads

The Facebook Ads training we offer is supervised by our top experts. You will be supervised by one of Ad's Up's Meta Ads experts.

Throughout the training day, your trainer will share his knowledge and skills to guide you in your learning of SMA. Thanks to personalised support and a made-to-measure teaching framework, you'll acquire the skills you need to run successful Facebook ads campaigns.

I sign up for SEA training

Our services

SEA

Taught by one of our Search Engine Advertising specialists, the SEA training course focuses on mastering the various Google Ads strategies, such as sponsored ads on search, Google Shopping and Youtube Ads. At the end of this one-day course, participants will be able to set up effective advertising campaigns on these platforms. They will also learn how to optimise their campaigns to maximise their return on investment (ROI). The course is designed for professionals and students wishing to acquire expertise in SEA and improve their digital marketing skills.

Find out more about the course SEA

SEO

The Ad’s up SEO course is aimed at anyone involved in the world of digital marketing who wishes to develop or enhance their skills in organic search engine optimisation. Whether you are a digital marketing project manager, an e-commerce expert or a consultant, our course has been designed to be accessible to everyone, with no prior knowledge of SEO required . Companies can also train their work-study students if they wish.

Find out more about the course SEO

GA4

The GA4 training course enables digital professionals to master the new web analytics standard. With a greater focus on events than on sessions, GA4 is revolutionising the way we track and analyse data: this course guides you through getting started, helps you structure your data collection, and enables you to make the most of the insights to optimise your marketing performance.

Find out more about the course GA4

Feed Management

The Feed Management course aims to support digital marketing professionals in understanding, optimising and automating their product feeds, particularly with a focus on performance on platforms such as Google Shopping, Meta and price comparison sites. By the end of the course, participants will be able to structure a reliable, business-oriented feed and fully exploit its potential within an e-commerce strategy.

Find out more about the course Feed Management

Tracking

Our Tracking & Google Tag Manager course is aimed at professionals in digital marketing, web development and data analysis who wish to set up a reliable system for tracking the performance of their websites or campaigns. It is ideal for those who want to become more independent in managing tracking, understand how the dataLayer works and master conversion tags. Whether you are a traffic manager, analyst, digital project manager or developer with an interest in marketing, this course will provide you with the essential foundations for structuring an effective measurement strategy. Some prior experience in digital is recommended, but no technical prerequisites are required.

Find out more about the course Tracking

Amazon Ads

Designed to be accessible and ready to use straight away, our Amazon Ads training course is aimed at e-commerce managers, marketing managers and web project managers who wish to master the most powerful advertising tool in Retail Media.

Find out more about the course Amazon Ads

GEO

Designed to anticipate changes in search technology, our GEO (Generative Engine Optimisation) training course is aimed at marketing and communications directors, digital strategy managers and brand managers who wish to ensure their brand’s visibility on new AI-powered search engines (ChatGPT, Perplexity, Gemini).

Find out more about the course GEO

IA

Conçue pour transformer l'usage de l'IA en véritable levier de productivité, cette formation vous apprend à passer de l'usage ponctuel à des workflows automatisés concrets via la méthode DRIVE.

Find out more about the course IA