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    Ad's up Life : Training

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    An SEO strategy is the best way to increase your online visibility and achieve stable, long-term growth. Our certified training organisation offers you our SEO training course, which teaches you how to develop a high-performance natural referencing strategy to improve the search engine positioning of your sites. With Ad's up Campus, you can learn how to put in place the right tools to achieve your business objectives and increase your visibility on search.

    I sign up for SEA training > See the training guide

    Who is our SEO training for ?

    The Ad’s up SEO course is aimed at anyone involved in the world of digital marketing who wishes to develop or enhance their skills in organic search engine optimisation. Whether you are a digital marketing project manager, an e-commerce expert or a consultant, our course has been designed to be accessible to everyone, with no prior knowledge of SEO required . Companies can also train their work-study students if they wish.

    The skills acquired on this course will enable you to develop SEO strategies that meet your needs. You'll be able to draw up an editorial strategy, a netlinking strategy or a website audit. You will also learn how to use the various SEO analysis tools, which are essential for producing relevant reports and identifying areas for improvement.

    Prerequisites:

    • Knowledge of the web and how it works
    • No knowledge of SEO needed
    • Knowledge of digital marketing: generalist
    • Digital marketing experience: 6 months and more

    Target audience:

    • Web Marketing Project Manager
    • Marketing director
    • E-commerce Manager
    • In Charge Of Communication
    • Student in webmarketing

    Learning objectives:

    • Understand how Google and its robots work
    • Know how to set up an SEO strategy
    • Be able to assess and make recommendations for the three pillars of SEO (technical, semantic and backlinking)
    • Be able to use analytical tools to set up performance monitoring (Data Studio)

    Target skills and competencies:

    The skills covered by this training are assessed.

    • Ability to set up an SEO strategy
    • Ability to audit the technical base of a site and establish recommendations
    • Ability to implement editorial strategy
    • Ability to implement Netlinking strategy
    • Ability to use different SEO analysis tools
    • Rigor, analytical thinking, curiosity, creativity.

    Professional training that can be funded by the OPCO

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    What is the OPCO and how can I find out about yours?

    OPérateurs de COmpétences (OPCOs) are state-approved bodies responsible for funding apprenticeships and supporting companies in the vocational training of their employees.

    There are currently 11 OPCOs, each dedicated to a particular sector of activity. There are three ways you can find out which skills operator you belong to. If your company is already a member of an OPCO, go to the cfadock website. You can find your OPCO using your SIRET. Not yet a member of your OPCO? Find your OPCO using the table provided by the Ministry of Labour. You will need your Collective Agreement Identifier (IDCC). If your company is not a member and you do not apply a collective agreement, consult the list of skills operators to identify the OPCO that corresponds to your sector of activity.

    How can the OPCO fund your training?

    There are several ways of financing your training through your skills operator. Whatever the case, you need to join your company's OPCO in order to receive funding. Once you have signed up with your relevant OPCO, contact us to get a quote for your training. All check out our digital marketing trainings are eligible for funding by the OPCOs.

    Once you have obtained the estimate, send it to the OPCO to which your company belongs. If your training request is approved, an agreement to cover the costs will be sent. If not, you will be given the reason for the refusal.

    See the training guide

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      Quelle(s) formation(s) vous intéresse(nt) ?

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      Discover our services
      SEO audit

      Our SEO experts value proximity, listening and sharing, with the aim of developing a unique action plan for each client

      Understand how Google and its robots work

      To understand SEO, you need a thorough understanding of how search engines, and Google in particular, work.

      Our SEO training starts with an introduction to the basics. The first module presents Google's different algorithms (Penguin, Panda, Helpful Content, etc.), their role and how they work. We also cover the technical underpinnings of SEO: content, netlinking and on-site performance. To ensure that participants have an in-depth understanding of how Google and its robots work, we will provide an overview of prohibited SEO practices. You will discover how and why practices such as keyword stuffing and duplicate content can penalise your site.

      Know how to set up an SEO strategy

      Implementing a good SEO strategy involves a number of key stages. Defining your objectives, choosing the right keywords, understanding the essential technical indicators, putting in place an editorial strategy, a netlinking strategy and monitoring performance: a series of actions must be taken to increase traffic to your website and boost your online visibility.

      This chapter reviews the main steps to follow in order to correctly define an SEO strategy for your website. Each step is presented in detail by the trainer. The main elements of SEO are covered: technical optimisation, internal linking, external link strategy, production of optimised content, site structure and user experience optimisation (SXO).

      ... Read more

      Ability to audit the technical base of a site and establish recommendations

      An SEO audit is essential for identifying your website's weak points and areas for improvement. It is used to put in place a set of strategic recommendations designed to improve your positioning on the SERPs (Search Engine Result Page).

      Between definition and methodology, this chapter teaches you how to analyse all the elements of your site in order to optimise its performance and maintain good positioning over the long term. Technical flaws, lack of keywords, badly placed tags, poor quality content... The module shows you how the SEO audit can provide you with concrete ways of achieving your objectives.

      ... Read more

      Tools for performance management

      Part of an SEO strategy involves monitoring your performance on the basis of a number of KPIs. The analysis of SEO data is essential for drawing up comprehensive reports.

      This course introduces you to three complementary tools: Google Analytics, Data Studio and Google Search Console. These tools are essential for analysing and managing your SEO strategy on Google. This final chapter will focus on the most important performance indicators, such as: audience KPIs (CTR; bounce rate; unique visitors, etc.), positioning KPIs (keywords generating traffic, monitoring of long-tail keywords, positioning analysis, etc.) and conversion KPIs (abandonment rate, number of contacts, sales growth, etc.).

      ... Read more

      Methods and teaching methods used

      Our SEO training takes place face-to-face. To take part, learners must sign and return the agreement, terms and conditions and internal rules.

      Ad's up SEO training is delivered face-to-face or remotely. It can take place on an inter-company basis depending on the schedule, and on an in-company basis depending on demand. It can be accessed once the participant has signed and returned the agreement, terms and conditions and internal rules.

      A whole range of methods are used to provide appropriate learning and facilitate the integration of the various concepts. Trainees are given a PDF training aid and a glossary to help them quickly assimilate the technical terms. The introduction to natural search engine optimisation is based on a combination of theory and practice, including case studies, role-playing exercises, visual explanations and evaluations with debriefings at each stage of the course.

      Why choose our Ad's up Campus SEO training course?

      SEO training

      Ad's up Campus SEO training guarantees the highest level of quality and satisfaction for every participant. Not only does certification attest to the effectiveness and pedagogy of our training, it also makes it eligible for funding by your OPCO.

      Through certification, we are committed to providing you with comprehensive training, supervised by competent and experienced professionals, to help you achieve your SEO objectives.

      A dedicated SEO expert trainer

      The quality and effectiveness of a training course depends above all on the choice of trainer. The Ad's up Campus SEO training course is supervised by one of the agency's natural referencing experts.

      Throughout the training day, your dedicated trainer will put his expertise and skills at your disposal to guide you through the optimisation techniques and analysis tools. In an optimal learning environment, you will acquire the essential skills to achieve good web referencing.

      I sign up for SEA training
      ad's up life

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      Find out more about the course SEA
      Social Ads

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      Find out more about the course Social Ads
      GA4

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      Feed Management

      The Feed Management course aims to support digital marketing professionals in understanding, optimising and automating their product feeds, particularly with a focus on performance on platforms such as Google Shopping, Meta and price comparison sites. By the end of the course, participants will be able to structure a reliable, business-oriented feed and fully exploit its potential within an e-commerce strategy.

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      Tracking

      Our Tracking & Google Tag Manager course is aimed at professionals in digital marketing, web development and data analysis who wish to set up a reliable system for tracking the performance of their websites or campaigns. It is ideal for those who want to become more independent in managing tracking, understand how the dataLayer works and master conversion tags. Whether you are a traffic manager, analyst, digital project manager or developer with an interest in marketing, this course will provide you with the essential foundations for structuring an effective measurement strategy. Some prior experience in digital is recommended, but no technical prerequisites are required.

      Find out more about the course Tracking
      Amazon Ads

      Designed to be accessible and ready to use straight away, our Amazon Ads training course is aimed at e-commerce managers, marketing managers and web project managers who wish to master the most powerful advertising tool in Retail Media.

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      GEO

      Designed to anticipate changes in search technology, our GEO (Generative Engine Optimisation) training course is aimed at marketing and communications directors, digital strategy managers and brand managers who wish to ensure their brand’s visibility on new AI-powered search engines (ChatGPT, Perplexity, Gemini).

      Find out more about the course GEO
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      Conçue pour transformer l'usage de l'IA en véritable levier de productivité, cette formation vous apprend à passer de l'usage ponctuel à des workflows automatisés concrets via la méthode DRIVE.

      Find out more about the course IA