Agence ASO : Référencement d’application mobile | Ad's up Consulting
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    SEA Agency

    In the age of mobile applications, companies are struggling to make a place for themselves among the competition.

    ASO (App Store Optimization) agencies are there to help them improve the SEO of mobile applications. Here's everything you need to know about our ASO agency and the SEO strategy used.

    DISCOVER THE AGENCY

    What is ASO (App Store Optimization)?

    Considered the little brother of natural referencing (SEO), ASO is entirely dedicated to the SEO of mobile applications. It frames all the techniques used to improve the positioning of an application on the various mobile stores. Ad's up, as an ASO agency, specializes in mobile app SEO.

    The main marketplaces for existing mobile apps are Google's Play Store and Apple's App Store. These two platforms have different ranking algorithms. Thus, depending on the app store used, the SEO strategy to adopt differs.

    App Store Optimization and SEO both aim to reach the top spots on keywords specific to your business to generate so-called "organic" traffic. As a result, ASO is a good complement to an SEO strategy.

    Here are the interests, for a mobile application, to be well referenced on the app stores:

    • gain visibility and notoriety;
    • acquire new users and retarget existing users ;
    • encourage the app to be downloaded from organic results ;
    • create a link with the user of the application ;

    Your SEA strategy mobile app referencing

    Analysis of existing applications on stores

    As part of your mobile SEO strategy, Ad's up performs an ASO audit of your app. This consists of analyzing its ecosystem through data relating to its download page in the stores and its place as an online brand (links with the website, targets, features...). Ranking factors are examined on Google Play and the App Store, in order to identify priority optimization axes by platform.

    ... Read more

    Optimizing keywords and QS

    The ASO referencing criteria are not the same for each mobile marketplace and evolve regularly. A distinction is made between "internal" criteria, depending on the publisher of the application, and "external" criteria, such as interactions between the application and the user.

    Here are the main SEO criteria for the Play Store and App Store:

    • App title;
    • Descriptions;
    • Category;
    • App icon;
    • External links, etc.
    ... Read more

    Our expertise in ASO REFERENCING

    A successful ASO referencing requires a perfect mastery of the App Store and the Play Store. In order to offer you tailor-made recommendations, our mobile application SEO experts combine a wide range of skills. Having Ad's up support you as part of your ASO strategy means benefiting from:

    • advanced knowledge of blinds;
    • ASO brief and targeted retroplanning;
    • complete and relevant ASO audits;
    • monitoring and support through areas of quality improvement;
    • a team committed and involved in the deployment of your activity;
    • historical expertise in natural referencing (SEO).

    The App Store Optimization (ASO) was born from increased competition in the mobile app market. This optimization technique is similar to SEO (natural referencing), with the difference that it does not apply to results on search engines, but to those of stores (Google Play and App Store). Thus, a good ASO SEO would allow a better visibility for your mobile applications! So don't wait any longer to call on our ASO Ad's up agency!

    ... Read more

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