Article de blog
TikTok is continuing to develop its advertising tools with the integration of Dreamina Seedance 2.5 into Symphony. This new version of the video-generation model developed by ByteDance offers longer videos, greater creative control and improved visual quality. It also comes with new features designed to enhance transparency around content...
Le 4 August 2026
par
Davidson
Article de blog
AI Overviews, GEO, Social, SEA, Display: how to reallocate your media mix in the face of declining organic clicks and new AI interfaces. When an AI Overview appears in Google, organic outbound clicks fall by an average of 39.8 per cent, according to an experiment published in 2026. At the same time, a panel of […]...
Article de blog
TikTok has just launched Agentic Hub, an AI Skills marketplace built on its TikTok for Business MCP infrastructure. In practical terms, AI agents now have direct access to campaign tools, from creation through to performance analysis. For advertisers, the benefits go beyond simply saving time: several stages of media management can now be...
Le 8 July 2026
par
Davidson
Article de blog
Google is set to take the next step in the transformation of its search engine. The company has confirmed its intention to roll out two new AI-powered features in Google Search in France this summer: AI Mode and AI Overviews. This is a strategic announcement for advertisers. They must now start preparing for the changes […]...
Le 30 June 2026
par
Guillaume
