Article de blog
Spending more on Google Ads – anyone can do that. Spending more whilst remaining profitable? Welcome to the real game. These days, a high-performing SEA agency must answer a very simple question: how can it generate more value from every euro invested? And for that, the key metric remains ROAS – Return on Ad Spend. […]...
Le 3 November 2026
par
Guillaume
Article de blog
There comes a point in every advertiser’s life when managing Search campaigns in-house becomes a full-time job that was originally only supposed to take half a day a week. Between new features being released every month, bids that need daily monitoring, and the rest of your job – which, of course, can’t wait – something […]...
Le 30 October 2026
par
Guillaume
Article de blog
You’re familiar with SEO. You’ve probably heard of SEA too. But GEO? That’s where things get a bit less clear. Since the rise of ChatGPT, Gemini and Perplexity, one question has been on marketing teams’ minds: how can they ensure their brand appears in the answers generated by AI? That’s exactly what GEO – Generative […]...
Le 27 October 2026
par
Nicolas
Article de blog
Picture the scene. A prospective customer asks ChatGPT: “What are the best brands for [their need]?” The AI suggests three companies. Your competitor is there. But you aren’t 😬. That’s the whole point of visibility on LLMs: ensuring that your brand is understood, recognised and, where the query warrants it, mentioned or recommended in the...
Le 23 October 2026
par
Nicolas
