Article de blog
Have you typed your company’s name into ChatGPT recently? If the response made you cringe (or worse, if it didn’t even mention you), it’s time to take GEO seriously. Because by 2026, your customers won’t just ‘Google’ things any more: they’ll ask an AI directly to find them the right answer. If your content isn’t […]...
Le 13 August 2026
par
Nicolas
Article de blog
TikTok is continuing to develop its advertising tools with the integration of Dreamina Seedance 2.5 into Symphony. This new version of the video-generation model developed by ByteDance offers longer videos, greater creative control and improved visual quality. It also comes with new features designed to enhance transparency around content...
Le 7 August 2026
par
Davidson
Article de blog
Is your Google Ads budget disappearing as fast as a bank holiday in the middle of the week? Like Marine Léonardi, you’re not alone. Between Search, Shopping, Performance Max and AI-driven auctions, managing your campaigns in-house can quickly go pear-shaped and leave you feeling drained. And yet, a competent Google Ads agency can transfor...
Le 5 August 2026
par
Guillaume
Article de blog
AI Overviews, GEO, Social, SEA, Display: how to reallocate your media mix in the face of declining organic clicks and new AI interfaces. When an AI Overview appears in Google, organic outbound clicks fall by an average of 39.8 per cent, according to an experiment published in 2026. At the same time, a panel of […]...
