Article de blog
Since 24 August 2026, ChatGPT Ads has been officially available in France, along with 30 other European markets. However, the launch does not yet mean widespread access: the self-service option is not open to all French advertisers. Should we wait? Not really. Now is the time for brands to understand this new advertising landscape and [&h...
Le 26 August 2026
par
Saad
Article de blog
The role of an SEO specialist has changed significantly over the last two years. Simply optimising relevant keywords and anchor text is no longer enough: the article, or part of the content, must now be selected by a chatbot (ChatGPT, Claude, Gemini, Perplexity, etc.) and included directly in its responses. Ranking on the first page [&hel...
Le 25 August 2026
par
Nicolas
Article de blog
Facebook, Instagram, Advantage+… Meta Ads in 2026 is a blend of different elements, much like fusion cuisine. In other words, a mix of several ingredients (budget, product) that you need to know how to combine with common sense and precision to create a successful dish. Without this, you risk squandering your advertising budget, just like...
Le 20 August 2026
par
Davidson
Article de blog
The Google Ads AI Max migration will reach a significant milestone from September 2026. Google will begin automatically converting certain Search campaigns that use automatically generated ad groups or broad match at campaign level. DSA campaigns, meanwhile, have until February 2027. For advertisers, the immediate priority is therefore to...
Le 20 August 2026
par
Guillaume
