Accompagnement refonte et création

Longer sales cycles, sometimes high CPCs, limited audiences – welcome to the cut-throat world of a B2B Google Ads campaign, which, to make matters worse, isn’t managed in the same way as an e-commerce campaign. The aim here is to generate genuinely qualified leads to turn your media budget into real business opportunities. Quality over [&...

Google is expanding its Chrome User Experience Report (CrUX) with four new advertising metrics. The aim is to measure more accurately the actual advertising pressure experienced by internet users. For advertisers, this development could provide a new way of assessing the quality of display and programmatic inventory. However, these metric...

Is your Google Ads budget melting away faster than an ice cream in the middle of August 🍦☀️, whilst your sales aren’t keeping pace? You’re not alone. Between Search, Shopping, Performance Max and AI-driven auctions, managing your e-commerce campaigns in-house (or with an agency that isn’t really specialised) can quickly become a headache....