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    Support for the redesign and : site creation

    The web is constantly evolving through the regular appearance of new trends.

    Websites must therefore adapt to these various developments, whether technical, visual or functional. Here's what you need to know about redesigning and creating a website.

    DISCOVER THE AGENCY

    What is a site redesign?

    Website redesign aims to restructure or modify the appearance of an existing site. This practice allows you to achieve new goals or keep your site up to date.

    Several SEO redesigns are possible:

    • the graphic redesign: change of design of the site, responsive design priorities and UI/UX (User Interface/User Experience);
    • the functional redesign: structuring of the site and the content present, change of objectives, new tree structure.

    Why take SEO into account from the beginning of the project?

    To gain visibility, your site must adopt an effective SEO strategy from the beginning of your project through: the structure of your site, the content, the lexical field used, the netlinking strategy...

    The site redesign is particularly favorable to an SEO restructuring. The existing history (domain name authority, URL and backlink capital) can be profitable. A redesign SEO strategy consists, in particular, in selecting the decisive internal and external links to start on a healthy basis.

    As for site creation, it allows structuring from A to Z, writing SEO friendly content and access to controlled costs, including IT.

    The main steps of a redesign or site creation

    Updating your SEO through a site restructuring requires a strategic process. Below are the different steps of a website redesign or creation.

    Audit of the existing (technical, backlinks, positions, traffic)

    Before implementing a redesign or website creation, it is necessary to analyze the current site in order to identify its strengths and weaknesses.

    Here are the technical elements to analyze:

    • existing traffic: the number of unique visitors to your site, the bounce rate, etc.;
    • current conversion rates: registrations, sales, requests for quotes, changes since the site went online, etc.;
    • natural referencing: the positioning of pages in search engines, the least visited pages of the site...;
    • backlinks: the presence of invalid external links and/or redirection errors.

    This analysis aims to observe the performance of your site. This must be complete and allow you to identify precise and quantifiable objectives. Do not hesitate to be accompanied by Ad's up to carry out a quality audit!

    ... Read more

    Implementation of technical specifications, UX/UI recommendations

    You can collect data about achieving your goals using a web analytics tool, such as Google Analytics. The deployment of an Analytics solution is done by defining KPIs (tags placed on the relevant elements of your site). A marking plan will be used to control traffic or sales changes, the conversion rate, the most visited pages...

    When redesigning or creating your website, take care to take into account:

    • UX design (User Experience): navigation must be fluid on all types of media: computer, mobile and tablet... Features should be relevant and menus clear.
    • UI design (User Interface ): the site must be pleasant to browse visually and have a positive impact on the user. The graphic charter and visual elements must be consistent across all pages and highlight your brand, products or services.
    ... Read more

    Editorial audit, marketing targets, tree structure, page creation, redirects if necessary

    Analyzing the target audience and doing competitive intelligence are steps to be taken in the creation or redesign of a site. The better you know your target, the better you will meet their needs in terms of features, tree structure, design and more generally UX design.

    ... Read more

    Tailor-made support

    To be accompanied by our digital agency Ad's up for the creation or redesign of your site facilitates the drafting of the specifications (common thread of your project) through the fixing:

    • the objectives to be achieved;
    • the budget;
    • delivery times;
    • stakeholders and their roles;
    • features to integrate;
    • design and technical recommendations;
    • the SEO strategy;
    ... Read more

    Regular follow-up

    Ad's up also takes care of the management of your project through the planning and coordination of actions, according to the deadlines assigned. The site is subject to regular testing and errors are corrected in order to keep it compliant with the specifications.

    Why entrust Ad's up with its redesign or site creation?

    Do not hesitate to call on our digital agency to accompany you in all stages of a redesign or website creation. Through this, you will be able to access:

    • a strong methodology;
    • approved experience ;
    • a business vision of SEO;
    • a strong involvement of our team in your project.
    ... Read more

    FAQS

    Why redesign a website?

    It is recommended to redesign a website in order to gain notoriety, interactivity with prospects and customers, generate more leads and sales... Site redesign can also make it possible to deploy a new line of business more effectively.

    When to redesign a website?

    Here are different situations conducive to the redesign of a website:

    • The obsolescence of your site's design: aging web design, non-responsive site;
    • Change of design, graphic charter or elements in the visual identity of the brand;
    • Implementation of a natural referencing strategy (SEO);
    • New digital strategy;
    • Diversification of your company through a new activity;
    • Your site is not secure with an SSL certificate and does not allow its installation;
    • Your site is outdated from a technical point of view (loading too slow, bugs, lack of security, outdated features ...).

    Do we often have to redesign a website?

    The updating of a website must be implemented by regular redesigns. These aim to make it more efficient from a technical point of view, to meet the new needs of users and to achieve better positions in search engine results pages (SERP).

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