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    Improve your product listing's natural referencing : our SEO agency

    Do you want to increase qualified traffic to your website and generate more point-of-sale visits?

    Ad's up supports you in the implementation of a local SEO strategy.

    DISCOVER THE AGENCY

    What is local SEO?

    Geolocated queries have increased on search engines, driven by the massive use of mobile. When they need a product or service, consumers look for businesses in close proximity. Appearing in the first results increases visibility and allows you to multiply in-store visits. To achieve this, you need to put in place an effective local SEO strategy.

    Local SEO is a variant of SEO. This refers to all the techniques implemented to improve the local positioning of a company in search engines.

    Why optimize your local visibility?

    Optimizing local SEO brings many benefits:

    • Improve the customer experience: a simple Google query gives access to all useful information (schedules, routes, etc.);
    • Increase the visibility of your points of sale in your catchment area;
    • Get more in-store visits;
    • Increase local conversions on your site;
    • Increase your turnover
    • Work on the company's reputation at the local level;
    • Improve SEO more generally.

    Why use a local SEO agency?

    Optimizing local SEO requires:

    • strong skills in SEO techniques;
    • advanced knowledge to exploit the various tools available (GMB, Map...).

    Knowing which levers to operate according to the company's profile, its needs and its sector of activity is decisive in the success of the local SEO strategy. That's why it's recommended to hire a local SEO expert to determine a relevant action plan.

    Ad's up accompanies you on local SEO

    Ad's up is an expert in local SEO. Our SEO specialists master Google My Business and know how to optimize your content to position you as a leader. We adapt the strategy to your drive-to-store challenges: in-store traffic becomes denser, your results are boosted and you increase your turnover. Ad's up has already supported many companies in the development of geolocated SEO strategies.

    Local referencing Google shopping

    Well exploited, Google My Business is a profitable acquisition lever. A listing with optimized content improves the company's SEO in the SERPs.

    GMB sheet

    Google offers companies the opportunity to create a free business listing with all the practical information for Internet users. For example, the address, schedules, contact details, a link to the website, current promotions... It is possible to add photos of the point of sale. This card appears directly in the results of search engines (SERP). Internet users can also give their opinion on the company. These comments, together with a note, are visible under the GMB sheet.

    ... Read more

    Working on SEO with Google Maps

    Google Maps is another free service offered by Google. Businesses can use it to their advantage to optimize their local SEO. By working on your positioning on Maps, your points of sale gain visibility. Nearby users see your sign appear when they do local searches. They are more likely to go there. This is a real competitive advantage.

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    The Store Locator

    A Store Locator is a solution to create a map presenting all your points of sale. The user quickly visualizes the store closest to his position. He has access to all the practical information about him with a single click. This tool can be integrated on a mobile app or website. The SEO optimization of your Store Locator helps boost the local SEO of your various points of sale on Google.

    ... Read more