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The integration of artificial intelligence into Google Search Console marks a major breakthrough in website technical health management. This deployment automates settings that were previously manual, transforming this diagnostic tool into a powerful proactive performance lever for advertisers and SEO managers. 1. The end of manual contro...

The rollout of the February 2026 Discover Core Update marks a clear break with Google’s previous approach to managing its news feed. By prioritising local content and severely penalising clickbait practices, Mountain View is imposing a new semantic rigour. For advertisers, the challenge goes beyond simple audience reach: it is about...

Google is adding a major new feature to Search Console: a filter that automatically distinguishes branded queries from generic queries. The change may seem minor, but it transforms the way SEO is analysed. Brands can finally separate what relates to brand awareness from what relates to organic acquisition. In a context where visibility is...

Google’s results page has changed significantly since the early 2000s. Today, the search engine no longer just presents us with a list of links. It answers our questions directly using generative artificial intelligence. So yes, this new feature does mean a drop in click-through rates and traffic. But all is not lost. It is still [&...

All SEO experts have been waiting for it. And it’s coming soon: AI mode in Search Console. Google is enhancing its analysis tools with a dose of artificial intelligence. SEO experts will finally be able to analyse the results generated by artificial intelligence in their reports. Discover this new feature, which should be arriving v...

The online search revolution is underway. Since the emergence of AI assistants such as ChatGPT, Perplexity and Google Search Generative Experience (SGE), a new reality has emerged: click-free search. For marketing professionals and content creators, this development has a major (and often painful) impact on organic traffic. Some companies...

On 7 May 2025, Alphabet’s share price fell by 7%. The reason? A simple statement: Google traffic is plummeting on Apple’s browser. “Unheard of in 20 years,” according to Eddy Cue, the author of these remarks. But then how can we explain the decline in Google traffic on Safari? Ad’s Up Consulting answers your ...

The massive arrival of generative artificial intelligence is shaking up the world of SEO. Google is gradually losing market share to LLMs. That said, it remains the number one search engine. The only difference is that it no longer has a monopoly. Today, internet users can find information on Google, social media, ChatGPT and other [&hell...

After rolling out in the United States in 2024, Google AI Overview is coming to Europe. Currently, only Germany, Italy, and Switzerland can test the results generated by artificial intelligence. But this new feature should be arriving in the United Kingdom soon. In the meantime, it’s best to prepare for it and understand the impact ...

Because we always trust a customer more than what the brand itself says, reviews are excellent indicators of trust for businesses. However, Google has decided to declare war on 5-star reviews. In the last quarter of 2024, customer comments will disappear. So how can we explain this removal of Google reviews? What impact will it […]...

By 2026, 25% of traditional search volume is expected to decline. What this means is that internet users will no longer find answers to their questions among the thousands of links offered by Google and other search engines. Instead, they will turn to ChatGPT, Perplexity, Copilot, Gemini and other large language models. Thanks to their [&...

With the festive season approaching, SearchGPT (AI-based search platform) platforms are on the rise. More and more users are turning to these services to find ingenious gift ideas without having to rack their brains. For advertisers, this trend represents a new challenge. For many years, brands have been implementing SEO optimisations to ...