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From a small research laboratory to a leader in artificial intelligence, OpenAI has come a long way since its inception in 2015. So much so that Sam Altman’s group is becoming a serious competitor for the giant Google. And not just because of ChatGPT. In addition to its generative AI tool, the firm plans to […]...

With over 400 million active weekly users, ChatGPT is undoubtedly the star of artificial intelligence models. The problem? The vast majority of its users enjoy the tool for free (only 2 million people opt for one of the paid plans). This makes the platform unprofitable. At least for now. Because although Sam Altman, CEO of […]...

Since 2013, Ad’s up Consulting has been examining the changes taking place in French people’s search and purchasing habits. After significant developments in 2017 and 2021, this new 2025 edition, conducted with IFOP, confirms a major shift: generative AI is becoming part of the customer journey, Google is losing its central ro...

The strength of large AI models lies in their ability to process billions of pieces of data in record time. But often, these features are underutilised by marketing professionals. However, ChatGPT can save you valuable time in analysing data and optimising the performance of your advertising campaigns. Find out how with these examples of ...

OpenAI continues to develop ChatGPT, transforming it into an increasingly versatile assistant. With the new ChatGPT Shopping feature, the conversational tool, which already has a web search function, now offers an e-commerce option: displaying products directly in its responses, complete with purchase links. This is a major advance that c...

On 12 March 2025, Google launched Gemma 3, its new generation of open-source AI models for developers. Following on from Gemini 2.0, this model demonstrates a desire to democratise access to high-performance AI. But what has changed since the first version of Gemma? For the web giant, this new model promises greater performance, enhanced ...

The launch of ChatGPT in November 2022 was a game changer for search engines. Now, internet users have become accustomed to getting quick, accurate and relatively reliable answers to their questions without having to navigate different websites. In this context, Bing, which ranks as the second largest search engine globally behind Google,...

ChatGPT is turning a new page in its history. On 2 February, the American company OpenAI, which developed the service, announced the arrival of a brand new feature called Deep Research. Inspired in particular by the Deep Search tool released a few months earlier by Bing, this feature allows Pro users of the platform to […]...

Ever faster and ever more relevant, the new artificial intelligence models continue to impress us. Faced with increasingly fierce competition, Google is not waiting for its rivals to make the first move. The web giant is already planning to invest heavily in AI to develop Gemini 2.0. Discover the experimental models and platform updates. ...

Year after year, artificial intelligence is becoming increasingly prevalent in our daily lives. More and more internet users are utilising AI-based solutions to save time and improve efficiency during their searches. Optimising your content to be compatible with search engines and AI agents has therefore become a major challenge. Here are...

Since 2022, the artificial intelligence market has been largely dominated by the United States. But recently, a new challenger has emerged. And it doesn’t come from Silicon Valley. On the contrary, it was developed in China. Just a few days after its launch, DeepSeek is already impressing with its exceptional capabilities. So how do...