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Budget is the lifeblood of advertising marketing. A well-thought-out allocation can make all the difference between a successful campaign and one that stagnates. To help marketers maximise their ROI, Google Ads is testing a new method: measuring the impact of reallocating budget to PMax campaigns. What exactly is it? And how can you use i...

Since late 2022, AI has revolutionised online search. And the changes continue on Google Ads in 2025. Brendon Kraham even predicts a “seismic shift” in advertising. The reason? A shift in internet users’ behaviour that is forcing change. So what will change in 2025? How can you prepare for it? The answers are here.  What...

Are you using Performance Max and Search to boost your conversion rate? The only problem is that PMax seems to be cannibalising your search network campaigns. Is this just an impression or a proven fact? Discover the links between these two types of advertising, overlap rates and campaign prioritisation. Not to mention strategies for maxi...

For several years now, the protection of personal data in the digital world has become a major issue. As the relevant authorities take new measures to ensure maximum security for internet users, the giants of the online advertising industry are being forced to adapt. For them, the challenge now is to offer targeting solutions that [&helli...