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The rollout of Mix Experiments in beta marks a decisive step forward in the automation of media buying on Google Ads. This cross-campaign testing feature finally allows advertisers to break down technical silos and allocate their budgets based on real incrementality, rather than sector-specific intuition. Towards the end of silos: data-dr...

With Google Ads audiences of 100 users, Google is redefining the rules of advertising targeting. Until now, activating audiences required high volumes, which were often incompatible with the realities of SMEs, B2B players, or niche markets. By lowering the minimum threshold to 100 users, Google Ads is broadening access to remarketing and ...

Google recently reposted several support pages dedicated to Website Optimizer, a new tool that may soon appear in the “Reports” tab of Google Ads, connected to GA4. The name evokes the historic tool launched in 2008, which became Google Optimize before its disappearance in 2023, but initial indications suggest a completely red...

The suspension of a Google Ads account is one of the scenarios most feared by advertisers. A simple alert message can halt campaigns, impact revenue and keep teams busy for days trying to identify a cause that often turns out to be unclear. Over the past few months, the platform has rolled out several major […]...

Since the launch of Google’s AI Overviews, paid search has entered a new era.What was previously considered a UX experiment has become a real structural shock for advertisers: a decline in paid traffic, a transformation of the conversion funnel, and new visibility strategies between SEO, SEA, and branded content. According to a stud...

In the frantic race towards omnichannel retailing, Google continues to expand the reach of its most effective advertising formats: Shopping Ads. Recently, the ecosystem took a new step forward by opening its doors not only to sellers of physical goods, but also to product subscription models. Google Shopping subscriptions are becoming a m...

Google continues to evolve its automation solutions by integrating Smart Bidding Exploration into Performance Max. This feature, announced at Google Marketing Live, introduces more flexible ROAS targets and allows advertisers to capture more conversions. But as is often the case with AI applied to digital marketing, the challenge remains ...

Advertisers around the world can now integrate Google AI Max into their advertising campaigns. This AI tool, directly integrated into Google Ads, offers greater control, more flexibility and true creative oversight. With this global rollout, brands have access to an innovative solution that is becoming a key lever for improving marketing ...

Google Ads has just launched a diagnostic tool dedicated to shopping basket data. Its role is to help advertisers quickly identify errors that affect the accurate tracking of e-commerce conversions. These errors often occur when the information transmitted by the website does not match the information recorded in Merchant Centre. Thanks t...

Google Ads is stepping up a gear. The platform is currently rolling out Asset Studio (beta), a new tool integrated into the advertising interface, designed to simplify the creation of visuals and videos. Thanks to artificial intelligence, advertisers can now produce, edit and adapt assets directly from Google Ads, without having to use ex...