Article de blog
YouTube continues to innovate. A few days after announcing the launch of a new feature allowing users to view content directly from Twitter, the platform has officially launched its “Detected Product Lists”. In a blog post dated 22 March, the social media platform announced the implementation of an intelligent system that woul...
Le 24 February 2026
par
Pierre
Article de blog
The video advertising market is evolving rapidly. The Amazon Ads Netflix partnership marks a strategic turning point in streaming monetisation. Following Microsoft, Netflix is now entrusting the programmatic sale of its inventory to Amazon Ads. From the fourth quarter of 2025, advertisers will be able to activate Netflix’s ad-suppor...
Le 15 October 2025
par
Julien
Article de blog
Previously reserved for premium reservation-based campaigns, 30-second non-skippable advertising videos are now entering YouTube Ads’ standard auctions. This test, currently in closed beta, marks a significant strategic shift in YouTube’s advertising offering, which appears to be moving towards greater alignment between its pr...
Le 18 June 2025
par
Pierre
Article de blog
Over the years, the relationship between brands and content creators has changed. Starting out as simple promotional posts that generally had a very limited impact on potential consumers, brands and creators are now coming together in a quest for authenticity that is often much more effective. It is with this in mind that Google recently ...
Le 13 March 2025
par
Pierre
Article de blog
On 13 February, Google announced the release of the DV360 v4 API in beta. This version features a number of major changes that offer advertisers new possibilities for automating campaign management. Google also announced that it has added new features to version v3. Google announces beta release of DV360 v4 API Over the past few […...
Le 20 February 2025
par
Pierre
Article de blog
Although its success is nothing new, YouTube continues to experience rapid growth. In fact, the video-sharing platform has never been more popular than it is today, with more than 42 million users aged 15 and over in France watching at least one piece of content every month. This success represents an obvious opportunity for advertisers. ...
Le 27 December 2024
par
Pierre
