Article de blog
On 4 April, Microsoft celebrated its 50th anniversary. This marks another major milestone for the American multinational IT company, which has continued to reinvent itself since its creation. In recent years, Microsoft has focused its development primarily on artificial intelligence, following in the footsteps of its fiercest competitors....
Le 10 April 2025
par
Pierre
Article de blog
Unexpected increases in conversions, skyrocketing traffic, sluggish sales of a specific product… Google data can hold some surprises. The problem is that it’s not always easy to spot them quickly. That’s why Google Analytics has rolled out a new feature: Generated Insight. Find out more. What is Generated Insight in Goo...
Le 10 April 2025
par
Leslie
Article de blog
This is a new opportunity that certain advertisers could benefit from starting this April. A few days ago, Google Ads announced its intention to change its policy regarding competition between advertisers on different advertising placements. Through this update, the American giant’s advertising platform aims to limit certain practic...
Le 3 April 2025
par
Pierre
Article de blog
For more than ten years, Meta Ads and Google Ads have dominated the world of online advertising. The two American giants have managed to excel in this market to such an extent that, together with Amazon, they have accounted for more than 60% of global revenue in recent years. Meta Ads stands out on social […]...
Le 27 March 2025
par
Pierre
Article de blog
Recognised as a global advertising giant, Google Ads has a considerable advantage over many of its competitors. Thanks in particular to Search and Shopping, advertisers on the platform can promote their products and services to an audience that has shown explicit intent, particularly through the search engine. And while this is its streng...
Le 20 March 2025
par
Pierre
Article de blog
This week, Google announced some changes to Responsive Search Ads (RSAs). The use of artificial intelligence makes this ad format increasingly flexible, allowing advertisers to improve the performance of their campaigns. More flexible responsive ads on Search Ads Just like the technologies they rely on, Google Ads formats are constantly e...
Le 27 February 2025
par
Pierre
Article de blog
Ever faster and ever more relevant, the new artificial intelligence models continue to impress us. Faced with increasingly fierce competition, Google is not waiting for its rivals to make the first move. The web giant is already planning to invest heavily in AI to develop Gemini 2.0. Discover the experimental models and platform updates. ...
Le 11 February 2025
par
Leslie
Article de blog
Each advertising platform has its own codes and characteristics. While for some advertisers seeking to reach a targeted audience, using a single advertising platform may be sufficient, others would be well advised to diversify the distribution of their adverts through a multi-channel strategy. Indeed, certain advertising platforms complem...
Le 23 January 2025
par
Pierre
Article de blog
Amazon is currently the third largest advertising revenue generator in the world behind Google and Meta. With more than £10 billion generated in the last quarter, the American company has established itself as one of the pillars of the online advertising market. But Amazon does not intend to stop there. At the start of this […]...
Le 16 January 2025
par
Pierre
Article de blog
Budget is the lifeblood of advertising marketing. A well-thought-out allocation can make all the difference between a successful campaign and one that stagnates. To help marketers maximise their ROI, Google Ads is testing a new method: measuring the impact of reallocating budget to PMax campaigns. What exactly is it? And how can you use i...
Le 15 January 2025
par
Leslie
Article de blog
Since late 2022, AI has revolutionised online search. And the changes continue on Google Ads in 2025. Brendon Kraham even predicts a “seismic shift” in advertising. The reason? A shift in internet users’ behaviour that is forcing change. So what will change in 2025? How can you prepare for it? The answers are here. What...
Le 7 January 2025
par
Leslie
Article de blog
Although it still lags behind certain competitors such as Google, Microsoft intends to continue asserting itself in the online advertising market. To do so, the multinational based in Albuquerque, USA, is constantly developing its advertising offering in order to provide a product that is in tune with the times and the current needs of ad...
Le 19 December 2024
par
Pierre
