Article de blog
The widespread integration of generative artificial intelligence into the TikTok Shop ecosystem marks a turning point for advertisers. More than just a creative aid, these new tools aim to drastically reduce the friction between product discovery and purchase. For brands, the focus is shifting from content production to the strategic mana...
Le 11 March 2026
par
Julien
Article de blog
YouTube continues to innovate. A few days after announcing the launch of a new feature allowing users to view content directly from Twitter, the platform has officially launched its “Detected Product Lists”. In a blog post dated 22 March, the social media platform announced the implementation of an intelligent system that woul...
Le 24 February 2026
par
Pierre
Article de blog
The integration of artificial intelligence into Google Search Console marks a major breakthrough in website technical health management. This deployment automates settings that were previously manual, transforming this diagnostic tool into a powerful proactive performance lever for advertisers and SEO managers. 1. The end of manual contro...
Le 19 February 2026
par
Julien
Article de blog
The era of traditional search is giving way to response engines capable of synthesising information in real time. Faced with the rise of generative AI, Microsoft is making a big move by launching the first official tool dedicated to measuring Generative Engine Optimisation. For brands, the challenge is no longer just to be indexed, but [&...
Le 16 February 2026
par
Julien
Article de blog
The rollout of the February 2026 Discover Core Update marks a clear break with Google’s previous approach to managing its news feed. By prioritising local content and severely penalising clickbait practices, Mountain View is imposing a new semantic rigour. For advertisers, the challenge goes beyond simple audience reach: it is about...
Le 9 February 2026
par
Julien
Article de blog
Google has taken a decisive step towards unifying commercial data with the launch of the Universal Commerce Protocol (UCP). This new standard aims to streamline exchanges between platforms using artificial intelligence. For advertisers, the challenge goes beyond mere technology: it is about transforming each piece of product data into a u...
Le 2 February 2026
par
Julien
Article de blog
The rollout of Mix Experiments in beta marks a decisive step forward in the automation of media buying on Google Ads. This cross-campaign testing feature finally allows advertisers to break down technical silos and allocate their budgets based on real incrementality, rather than sector-specific intuition. Towards the end of silos: data-dr...
Le 26 January 2026
par
Julien
Article de blog
The announcement marks a structural turning point in the digital marketing ecosystem. OpenAI has officially confirmed its intention to integrate ChatGPT Ads, laying the foundations for a model that will compete directly with Google Ads. For advertisers, ChatGPT Ads represent a new strategic acquisition lever, at the crossroads of search, ...
Le 20 January 2026
par
Charlotte
Article de blog
With Google AI Mode Checkout, Google is no longer content with improving search: it is redefining conversion. AI is now capable of comparing offers, selecting a product and finalising a purchase without going through a traditional e-commerce site. This development marks a strategic shift for brands, whose visibility is no longer determine...
Le 13 January 2026
par
Julien
Article de blog
With Google Ads audiences of 100 users, Google is redefining the rules of advertising targeting. Until now, activating audiences required high volumes, which were often incompatible with the realities of SMEs, B2B players, or niche markets. By lowering the minimum threshold to 100 users, Google Ads is broadening access to remarketing and ...
Le 8 January 2026
par
Julien
Article de blog
At the end of each year, Pinterest publishes its Predicts 2026 trends report. This has become a key event for advertisers who want to anticipate trends before they become established. The aim is clear: to help brands understand what will capture their audience’s attention in the coming months and adjust their advertising campaigns a...
Le 18 December 2025
par
Julien
Article de blog
Google recently reposted several support pages dedicated to Website Optimizer, a new tool that may soon appear in the “Reports” tab of Google Ads, connected to GA4. The name evokes the historic tool launched in 2008, which became Google Optimize before its disappearance in 2023, but initial indications suggest a completely red...
Le 11 December 2025
par
Julien
