Article de blog
Integrating Pinterest advertising data into Google Analytics is a strategic step forward for advertisers. By centralising information on costs, impressions and clicks, you gain a unified view of your media investments and can compare Pinterest’s performance with your other channels. However, this new feature requires precise configu...
Le 2 October 2025
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Julien
Article de blog
OpenAI is taking another step towards monetising its flagship product. According to several reports, the company plans to introduce advertising into ChatGPT by 2026 to diversify its revenue streams. This means that ChatGPT will no longer be just a subscription-based conversational assistant. It could also become a fully-fledged advertisin...
Le 26 September 2025
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Charlotte
Article de blog
Google is launching Search Live in the United States, a feature that combines camera, voice and AI to provide real-time results. Users film an object or situation, ask their question aloud, and instantly receive relevant answers. Unlike Gemini Live, which is more conversation-focused, Search Live remains rooted in the classic Search ecosy...
Le 26 September 2025
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Julien
Article de blog
Google continues to evolve its automation solutions by integrating Smart Bidding Exploration into Performance Max. This feature, announced at Google Marketing Live, introduces more flexible ROAS targets and allows advertisers to capture more conversions. But as is often the case with AI applied to digital marketing, the challenge remains ...
Le 25 September 2025
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Julien
Article de blog
Advertisers around the world can now integrate Google AI Max into their advertising campaigns. This AI tool, directly integrated into Google Ads, offers greater control, more flexibility and true creative oversight. With this global rollout, brands have access to an innovative solution that is becoming a key lever for improving marketing ...
Le 17 September 2025
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Julien
Article de blog
Meta confirms its strategy focused on short videos and engagement generated by Reels. At the Brand Building Summit, the platform unveiled a new premium advertising slot on Reels. This will allow advertisers to run their campaigns immediately after the most popular Reels on Facebook and Instagram. This new Reels advertising insert is a pow...
Le 16 September 2025
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Julien
Article de blog
Optimising visibility in generative AI engines has become a key issue. GEO (Generative Engine Optimisation) is emerging as the natural extension of SEO. However, implementing a GEO strategy is not enough: you also need to know how to evaluate it. And that is where the real challenge lies: how can you measure the performance and […]...
Le 11 September 2025
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Julien
Article de blog
New tools and guides have been added by TikTok Shop to help e-merchants develop their shops. With the festive season approaching, the new Creator Pilot Programme opens up new opportunities to boost brand visibility and maximise the performance of TikTok Ads campaigns. Enhanced support for TikTok Shop TikTok Shop introduces new creator too...
Le 10 September 2025
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Julien
Article de blog
The e-commerce sector is undergoing a profound transformation in product image management, driven by rapid advances in artificial intelligence. With Gemini 2.5 Flash Image and its Nano Banana model, Google is offering a new approach to image creation and editing, designed to speed up graphic production, optimise conversion rates and ensur...
Le 9 September 2025
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Julien
Article de blog
Since the beginning of the partnership between OpenAI and Microsoft, the idea that ChatGPT would naturally rely on Bing seemed obvious: a logical choice, almost a given. But one question remains: does ChatGPT rely on Google for its search results?The context is changing: Google is radically transforming its engine, integrating generative ...
Le 4 September 2025
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Julien
Article de blog
The world of mobile marketing is booming, and Snapchat is positioning itself as a leader by launching a suite of new advertising tools designed to boost advertisers’ performance. This launch comes at just the right time for the platform, which announced in 2024 that it had reached 850 million users and continues to improve its [&hel...
Le 3 September 2025
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Julien
Article de blog
Google Ads has just launched a diagnostic tool dedicated to shopping basket data. Its role is to help advertisers quickly identify errors that affect the accurate tracking of e-commerce conversions. These errors often occur when the information transmitted by the website does not match the information recorded in Merchant Centre. Thanks t...
Le 27 August 2025
par
Charlotte
