Article de blog
Artificial intelligence is now one of the driving forces behind the online advertising industry. The most successful advertising platforms have invested heavily in AI-based techniques to develop their products and thus their appeal to advertisers. Meta Ads is no exception to this rule and is launching Andromeda. Through the development of...
Le 12 December 2024
par
Maud
Article de blog
Are you using Performance Max and Search to boost your conversion rate? The only problem is that PMax seems to be cannibalising your search network campaigns. Is this just an impression or a proven fact? Discover the links between these two types of advertising, overlap rates and campaign prioritisation. Not to mention strategies for maxi...
Le 10 December 2024
par
Leslie
Article de blog
By 2026, 25% of traditional search volume is expected to decline. What this means is that internet users will no longer find answers to their questions among the thousands of links offered by Google and other search engines. Instead, they will turn to ChatGPT, Perplexity, Copilot, Gemini and other large language models. Thanks to their [&...
Le 10 December 2024
par
Leslie
Article de blog
With the festive season approaching, SearchGPT (AI-based search platform) platforms are on the rise. More and more users are turning to these services to find ingenious gift ideas without having to rack their brains. For advertisers, this trend represents a new challenge. For many years, brands have been implementing SEO optimisations to ...
Le 5 December 2024
par
Pierre
Article de blog
As ChatGPT, Perplexity, Gemini, and other large language models (LLMs) gain popularity, brands have one fear: disappearing from search engines. By providing answers directly to users, these generative AIs are disrupting the SEO strategies of many companies. But to respond to users with complete transparency, LLMs must provide their ...
Le 2 December 2024
par
Leslie
Article de blog
For several years now, the protection of personal data in the digital world has become a major issue. As the relevant authorities take new measures to ensure maximum security for internet users, the giants of the online advertising industry are being forced to adapt. For them, the challenge now is to offer targeting solutions that [&helli...
Le 28 November 2024
par
Pierre
