Article de blog
Google is adding a major new feature to Search Console: a filter that automatically distinguishes branded queries from generic queries. The change may seem minor, but it transforms the way SEO is analysed. Brands can finally separate what relates to brand awareness from what relates to organic acquisition. In a context where visibility is...
Le 2 December 2025
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Julien
Article de blog
With the launch of Gemini 3 Pro, Google is taking another step forward in the race for generative AI. More powerful, more multimodal, and better integrated into the Google ecosystem, this model is not just a technological breakthrough: it sends a strong signal to advertisers. Content creation, visibility on Google, campaign management, an...
Le 27 November 2025
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Julien
Article de blog
The suspension of a Google Ads account is one of the scenarios most feared by advertisers. A simple alert message can halt campaigns, impact revenue and keep teams busy for days trying to identify a cause that often turns out to be unclear. Over the past few months, the platform has rolled out several major […]...
Le 20 November 2025
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Julien
Article de blog
Until now, advertisers have been unable to distinguish between the performance of a sponsored video and that of organic traffic. The platform introduces dedicated statistics for organic content and paid campaigns, accessible directly in YouTube Studio. Thanks to AI, it will be possible to analyse likes, comments, shares and viewing time a...
Le 13 November 2025
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Julien
Article de blog
Since the launch of Google’s AI Overviews, paid search has entered a new era.What was previously considered a UX experiment has become a real structural shock for advertisers: a decline in paid traffic, a transformation of the conversion funnel, and new visibility strategies between SEO, SEA, and branded content. According to a stud...
Le 5 November 2025
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Julien
Article de blog
Online search has changed profoundly. With the rise of voice search and artificial intelligence tools, internet users are looking for more than just a list of links: they want direct, concise answers. This is where Answer Engine Optimisation (AEO) comes in. Companies must now consider AEO as an essential approach to improving their visibi...
Le 28 October 2025
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Nora
Article de blog
OpenAI has reached a new milestone with the launch of ChatGPT Atlas, its own web browser. This innovation is profoundly transforming the way we access information, interact with online content and, as a result, design SEO and paid media strategies. ChatGPT Atlas: a browser built around conversational intelligence ChatGPT Atlas is not just...
Le 24 October 2025
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Charlotte
Article de blog
In the frantic race towards omnichannel retailing, Google continues to expand the reach of its most effective advertising formats: Shopping Ads. Recently, the ecosystem took a new step forward by opening its doors not only to sellers of physical goods, but also to product subscription models. Google Shopping subscriptions are becoming a m...
Le 21 October 2025
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Julien
Article de blog
In an advertising environment where every performance point counts, Meta Business AI marks a new milestone. Meta is accelerating its transition to a model driven entirely by artificial intelligence. At Advertising Week 2025, Meta unveiled several major innovations that redefine advertising creation, delivery and measurement: the launch of...
Le 15 October 2025
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Julien
Article de blog
The video advertising market is evolving rapidly. The Amazon Ads Netflix partnership marks a strategic turning point in streaming monetisation. Following Microsoft, Netflix is now entrusting the programmatic sale of its inventory to Amazon Ads. From the fourth quarter of 2025, advertisers will be able to activate Netflix’s ad-suppor...
Le 15 October 2025
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Julien
Article de blog
Meta is taking a step forward in AI-powered ad targeting. Starting on 16 December 2025, Meta will use text, voice, and visual exchanges with Meta AI to refine the personalisation of ads and content on Facebook, Instagram, and the group’s other platforms. Until now, targeting has been based on explicit signals — clicks, likes, subscr...
Le 8 October 2025
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Julien
Article de blog
OpenAI has just taken a major step forward by launching Instant Checkout in ChatGPT. This new feature allows US users to purchase products without leaving the chat interface. For advertisers and e-commerce retailers, this sends a strong signal: conversational AI is no longer just a search or productivity tool, but is becoming a transactio...
Le 2 October 2025
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Julien
