Article de blog
With peak season approaching, Meta is strengthening its advertising solutions with a series of new AI-powered tools. These features, integrated into the Meta Advantage+ suite, are designed to help advertisers sell more, faster and more easily. With these innovations, Meta aims to simplify content creation, improve distribution, and maximi...
Le 26 August 2025
par
Charlotte
Article de blog
Google Ads is stepping up a gear. The platform is currently rolling out Asset Studio (beta), a new tool integrated into the advertising interface, designed to simplify the creation of visuals and videos. Thanks to artificial intelligence, advertisers can now produce, edit and adapt assets directly from Google Ads, without having to use ex...
Le 25 August 2025
par
Charlotte
Article de blog
On 6 August 2025, Elon Musk announced the launch of advertisements on Grok. Advertisers would thus be able to promote their brands directly in the AI responses of X’s chatbot. So why such a change? What does this mean for advertisers? And for users? Let’s take a closer look. Why is Elon Musk developing advertisements [&hellip...
Le 19 August 2025
par
Leslie
Article de blog
Google is taking automation one step further. In recent days, the Mountain View-based company has been presenting advertisers with a brand new experimental ad format: AI Mode Google Ads. Its goal? To give generative artificial intelligence a central role in the creation and delivery of campaigns. This initiative could radically transform ...
Le 7 August 2025
par
Maud
Article de blog
After months of decline in Google Shopping ads, Amazon is completely stopping its bidding. Nothing. The e-commerce giant is halting all investment in the online advertising platform. So why is Amazon pulling out of Google Shopping? What will be the impact for Google? For advertisers? And for sellers? Find the answers here. Why is Amazon ...
Le 30 July 2025
par
Leslie
Article de blog
Since 27 May 2025, brand inclusions and exclusions are no longer autonomous. At least, not for new search campaigns. For these campaigns, advertisers have no choice but to activate AI Max. This change has gone largely unnoticed, but it demonstrates Google’s desire to increase automation for controlling and configuring Google Ads cam...
Le 24 July 2025
par
Leslie
Article de blog
From a small research laboratory to a leader in artificial intelligence, OpenAI has come a long way since its inception in 2015. So much so that Sam Altman’s group is becoming a serious competitor for the giant Google. And not just because of ChatGPT. In addition to its generative AI tool, the firm plans to […]...
Le 23 July 2025
par
Leslie
Article de blog
Google’s results page has changed significantly since the early 2000s. Today, the search engine no longer just presents us with a list of links. It answers our questions directly using generative artificial intelligence. So yes, this new feature does mean a drop in click-through rates and traffic. But all is not lost. It is still [&...
Le 10 July 2025
par
Leslie
Article de blog
With over 400 million active weekly users, ChatGPT is undoubtedly the star of artificial intelligence models. The problem? The vast majority of its users enjoy the tool for free (only 2 million people opt for one of the paid plans). This makes the platform unprofitable. At least for now. Because although Sam Altman, CEO of […]...
Le 3 July 2025
par
Leslie
Article de blog
Meta is taking another strategic step in transforming its advertising ecosystem: all Facebook videos are becoming Reels. This structural change redefines how brands approach video on Meta and requires a rapid evolution of Meta Ads Reels campaigns. Between the unification of the vertical format and new tools powered by generative AI, here&...
Le 26 June 2025
par
Charlotte
Article de blog
With 2 billion monthly active users, WhatsApp is THE most popular messaging network (far ahead of its competitors Telegram and Messenger). The problem? It cannot be monetised. At least not until now. Companies could chat with their target audience and publish status updates, but they couldn’t promote their ads. To remedy this shortf...
Le 26 June 2025
par
Leslie
Article de blog
Previously reserved for premium reservation-based campaigns, 30-second non-skippable advertising videos are now entering YouTube Ads’ standard auctions. This test, currently in closed beta, marks a significant strategic shift in YouTube’s advertising offering, which appears to be moving towards greater alignment between its pr...
Le 18 June 2025
par
Pierre
