Article de blog
Between smarter reporting, more flexible campaign controls, and streamlined cross-platform tools, Microsoft has pulled out all the stops in updating its products. It must be said that the digital landscape is evolving at breakneck speed. So, to enable advertisers to remain agile, the Redmond giant continues to innovate. Discover the lates...
Le 18 June 2025
par
Leslie
Article de blog
Since 2013, Ad’s up Consulting has been examining the changes taking place in French people’s search and purchasing habits. After significant developments in 2017 and 2021, this new 2025 edition, conducted with IFOP, confirms a major shift: generative AI is becoming part of the customer journey, Google is losing its central ro...
Article de blog
On 4 June 2025, Google released the latest version of its advertising interface API. From adding negative keywords to segmenting reports and Demand Gen campaigns, advertisers can now take advantage of a host of innovative features. Discover all the new features of Google Ads API v20. Adding negative keywords in Google Ads API v20 Thanks...
Le 12 June 2025
par
Leslie
Article de blog
All SEO experts have been waiting for it. And it’s coming soon: AI mode in Search Console. Google is enhancing its analysis tools with a dose of artificial intelligence. SEO experts will finally be able to analyse the results generated by artificial intelligence in their reports. Discover this new feature, which should be arriving v...
Le 5 June 2025
par
Leslie
Article de blog
The strength of large AI models lies in their ability to process billions of pieces of data in record time. But often, these features are underutilised by marketing professionals. However, ChatGPT can save you valuable time in analysing data and optimising the performance of your advertising campaigns. Find out how with these examples of ...
Le 28 May 2025
par
Leslie
Article de blog
Meta is accelerating the development of Threads, its social network competitor to X (formerly Twitter), by announcing a major new feature for marketing professionals: ads in the Threads feed are now accessible via Meta’s Marketing API. In practical terms, this means that third-party platforms (agencies, social media management tools...
Le 27 May 2025
par
Pierre
Article de blog
The online search revolution is underway. Since the emergence of AI assistants such as ChatGPT, Perplexity and Google Search Generative Experience (SGE), a new reality has emerged: click-free search. For marketing professionals and content creators, this development has a major (and often painful) impact on organic traffic. Some companies...
Le 27 May 2025
par
Pierre
Article de blog
Once again, Google has organised its unmissable annual event: Google Marketing Live 2025. Awaited by thousands of advertisers, this event is an opportunity to discover the latest innovations. And this year, AI is at the heart of all the new features. From auctions to product listings, search and campaign analysis, artificial intelligence ...
Le 22 May 2025
par
Leslie
Article de blog
The annual Google I/O 2025 conference was held on 21 May and clearly demonstrated a strategic desire to make artificial intelligence not just a simple optimisation tool, but a central pillar of its ecosystem. For brands and digital marketing professionals, the Google IO 2025 announcements mark a turning point. Google is no longer content ...
Article de blog
With the rapid rise of artificial intelligence technologies, Google is once again pushing the boundaries of the online shopping experience by introducing a revolutionary 3D object generation system. Designed to simplify the creation of interactive models, this system allows businesses to showcase their products in a more realistic and imm...
Le 21 May 2025
par
Pierre
Article de blog
On 7 May 2025, Alphabet’s share price fell by 7%. The reason? A simple statement: Google traffic is plummeting on Apple’s browser. “Unheard of in 20 years,” according to Eddy Cue, the author of these remarks. But then how can we explain the decline in Google traffic on Safari? Ad’s Up Consulting answers your ...
Le 15 May 2025
par
Leslie
Article de blog
OpenAI continues to develop ChatGPT, transforming it into an increasingly versatile assistant. With the new ChatGPT Shopping feature, the conversational tool, which already has a web search function, now offers an e-commerce option: displaying products directly in its responses, complete with purchase links. This is a major advance that c...
Le 12 May 2025
par
Mathilde
