Article de blog
More natural and authentic, content generated by users or employees is proving highly successful. Through these formats, brands are increasing their engagement, CTR and credibility. At least, in theory. Because to ensure that these adverts fulfil their objectives, it is essential to test them. So how can you test UGC and EGC adverts in yo...
Article de blog
Meta continues to enhance its Advantage+ advertising campaigns with a simple new feature that could boost your performance: Dynamic Overlays. In practical terms, this involves superimposing dynamic elements (such as prices or promotions) directly onto your product images. A minor change? Yes. But at a time when every detail counts when it...
Le 5 May 2025
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Mathilde
Article de blog
Launched in July 2023 by the Meta group, Threads quickly made a name for itself among the most popular social networks. Proof of this is that the platform reached 100 million users just four days and six hours after its launch. Today, it has 320 million monthly active users. This success had not yet been […]...
Le 30 April 2025
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Leslie
Article de blog
Traditionally, sponsored results were different at the top and bottom of the SERP. Not anymore! Google now allows the best ads to be displayed in different places on the SERP. Isn’t this double exposure? What impact does the change in Google Top Ads display have on advertisers? Ad’s up Consulting answers your questions. What ...
Le 24 April 2025
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Leslie
Article de blog
For once, Performance Max has introduced new features to help advertisers maximise their return on investment. In April 2025, the focus is on PMax customer objectives. From retaining inactive customers to reporting on acquisition costs, the new tools should enable you to optimise customer lifecycle management. In addition to these updates...
Le 17 April 2025
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Leslie
Article de blog
On 4 April, Microsoft celebrated its 50th anniversary. This marks another major milestone for the American multinational IT company, which has continued to reinvent itself since its creation. In recent years, Microsoft has focused its development primarily on artificial intelligence, following in the footsteps of its fiercest competitors....
Le 10 April 2025
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Pierre
Article de blog
Unexpected increases in conversions, skyrocketing traffic, sluggish sales of a specific product… Google data can hold some surprises. The problem is that it’s not always easy to spot them quickly. That’s why Google Analytics has rolled out a new feature: Generated Insight. Find out more. What is Generated Insight in Goo...
Le 10 April 2025
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Leslie
Article de blog
This is a new opportunity that certain advertisers could benefit from starting this April. A few days ago, Google Ads announced its intention to change its policy regarding competition between advertisers on different advertising placements. Through this update, the American giant’s advertising platform aims to limit certain practic...
Le 3 April 2025
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Pierre
Article de blog
It’s only a short step from social network for teenagers to digital marketing channel. After its early years confined to teenagers, TikTok is becoming a tool for businesses. Proof of this is that the Chinese media is launching into social commerce. Internet users can buy clothes, jewellery, watches and more, all from their favourite...
Le 3 April 2025
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Leslie
Article de blog
For more than ten years, Meta Ads and Google Ads have dominated the world of online advertising. The two American giants have managed to excel in this market to such an extent that, together with Amazon, they have accounted for more than 60% of global revenue in recent years. Meta Ads stands out on social […]...
Le 27 March 2025
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Pierre
Article de blog
The massive arrival of generative artificial intelligence is shaking up the world of SEO. Google is gradually losing market share to LLMs. That said, it remains the number one search engine. The only difference is that it no longer has a monopoly. Today, internet users can find information on Google, social media, ChatGPT and other [&hell...
Le 27 March 2025
par
Leslie
Article de blog
Recognised as a global advertising giant, Google Ads has a considerable advantage over many of its competitors. Thanks in particular to Search and Shopping, advertisers on the platform can promote their products and services to an audience that has shown explicit intent, particularly through the search engine. And while this is its streng...
Le 20 March 2025
par
Pierre
